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An Experiential Fundraising Campaign Mobilizes The Nation

USO

With more than 2.5 million men and women serving in the armed forces and more than 4 million family members, the troops and their families depend upon the USO for critical programs and support. While the USO thrives through donations from major corporations and strategic partners, the agency, as their agency of record, saw an opportunity to tap an under-represented source of income through grassroots individual fundraising. Events such as Barbecue for the Troops, (leveraging the quintessential summer backyard barbecue), and Dance for the Troops, targeting school dances and New Year’s galas, were designed to mobilize individuals into throwing fundraisers in their local communities. Each campaign was supported with media relations, strategic partnerships, and organizational outreach.

Earned Media
Earned Media
Events/Trade Shows
Events/Trade Shows
Content Marketing
Content Marketing
Word of Mouth
Word of Mouth
Experiential
Experiential
Millennial Engagement
Millennial Engagement
Thought Leadership
Thought Leadership
Partnerships
Partnerships
Family Focused
Family Focused
Branding
Branding
Community Engagement
Community Engagement