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The Race to 2028

USA Triathlon

In anticipation of the 2028 Summer Olympic Games in Los Angeles, USA Triathlon became the first sport to begin preparations and training for the Games. As such, the team sought out the agency to build enthusiasm for their first Los Angeles-area race, the Legacy Triathlon. The agency promoted USA Triathlon’s news that it will launch a series of annual races in Long Beach on the very site of the future Olympic course – where the next generation of Olympians will be presented.

The agency facilitated several partners and supporters, including the City of Los Angeles and the City of Long Beach, and brought local, national and international media attention to the unveiling of the Legacy Triathlon, while also streaming to an online audience through Facebook Live.

Branding
Branding
Earned Media
Earned Media
Events/Trade Shows
Events/Trade Shows
Health and Wellness
Health and Wellness
Social Media Management
Social Media Management
Community Engagement
Community Engagement
Millennial Engagement
Millennial Engagement