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Branding California's Quintessential Beach City

Santa Monica CVB

The Santa Monica Convention and Visitors Bureau (SMCVB) wanted to brand its city’s as California’s quintessential beach city as well as a world-class travel destination. Moreover, it wanted to entice worldwide tourists to visit Santa Monica, and have them increase their visitors’ stay, thereby promoting expenditures and supporting local establishments. Specific programming for specific audiences was created, such as the “Fun in the Sun” and the “Endless Summer” as travel and tourism promotions; “Sandy Monica” Mannequin promotion, in support of the new Santa Monica Place opening; the “Surfing Santas” promotion in support of the holiday season; a “Blogger Beach Contest,” as well as group FAM Trips for culinary media, bloggers, among others. A media outreach blitz triggered 400 million national and international.

Earned Media
Earned Media
Content Marketing
Content Marketing
Branding
Branding
Events/Trade Shows
Events/Trade Shows
Social Media Management
Social Media Management
Partnerships
Partnerships
Family Focused
Family Focused
Influencer Marketing
Influencer Marketing