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Educating the Public About Internet Domains

Punto 2012

Punto 2012, a Mexico City-based company with years of experience in online marketing and SEO for restaurants, quickly realized that the .com space was too crowded; the search for restaurants was too difficult if they had long, complicated domain names. They saw a need for food-related businesses to form their own Internet “neighborhood” and from there, bought the .REST and .BAR domain names; .REST is the abbreviation for “restaurant” in more than 30 languages and more than 50 countries. We developed and executed an aggressive media relations strategy and thought leadership platform, coordinated with the agency’s Worldcom partners in six countries. Additionally, all partner agencies sought strategic partnerships with influencers, such as food bloggers and TV hosts, and restaurant associations across the United States.

Earned Media
Earned Media
Influencer Marketing
Influencer Marketing
Corporate Marketing
Corporate Marketing
Product Launch
Product Launch
Social Media Management
Social Media Management
Community Engagement
Community Engagement
Content Marketing
Content Marketing