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Newsjacking for a Cause

Oceanic Society

When news broke about a young whale found dead with nearly 90 pounds of plastic in its stomach, PPMG moved quickly to leverage the news cycle for client Oceanic Society. We developed a quick POV and secured interviews for Oceanic Society spokesperson Lindsay Mosher with the Washington Post and Live Science, among others, focusing on ways individuals could reduce their plastic consumption and embrace “blue habits” to help the plastic pollution epidemic. PPMG caught the wave of news and the results secured 73 articles with 911,784,270 impressions within 48 hours.

Community Engagement
Community Engagement
Earned Media
Earned Media
Lifestyle Engagement
Lifestyle Engagement
Thought Leadership
Thought Leadership