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Driving Education and Awareness of National Public Gardens

National Public Gardens Day

National Public Gardens Day was all about fostering public programs, resources and educational initiatives to instill the importance of environmental preservation and landscape water conservation. In partnership with American Public Gardens Association (APGA), the agency created an annual National Public Gardens Day to inform of the vital role of APGA’s more than 500 gardens and arboreta in promoting environmental stewardship, plant and water conservation and education. On-the-ground agency partners were tapped in five markets to stimulate local interest and support a national media outreach program. On the pre-celebration day a Satellite Media Tour was launched together with a government outreach program and an expansive social media component. The result was a staggering. The 782 million media impressions promoted ecosystem management and the efficient use of water.

Earned Media
Earned Media
Content Marketing
Content Marketing
Branding
Branding
Community Engagement
Community Engagement
Events/Trade Shows
Events/Trade Shows
Partnerships
Partnerships
Social Media
Social Media
Lab 186
Lab 186
Family Focused
Family Focused
Influencer Marketing
Influencer Marketing
Lifestyle Engagement
Lifestyle Engagement
Experiential
Experiential