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New Wave of Advertising

MGID

The face of advertising fundamentally shifted with the success of native advertising, but not without kickback from the industry. Native advertising pioneer, MGID, although globally successful, needed better access to the competitive US marketplace.  MGID had to first deliver the message that it drives authentic traffic to websites, ethically. The agency introduced them to the trade group IAB, where they worked with industry leaders on developing ethical and technical standards for native advertising.  Subsequently, we placed op-eds and articles in high profile advertising trades, to persistently combat negative stigma as well as position MGID as an expert on profitable advertising. We also leveraged MGID published data and survey results that keyed into entertainment trends for placements in that industry trades. MGID has grown to be a force of influence in the advertising marketplace and a thought leader on native advertising for advertisers, publishers, and consumers

Earned Media
Earned Media
Corporate Marketing
Corporate Marketing
Content Marketing
Content Marketing
Branding
Branding
Online Advertising
Online Advertising
Events/Trade Shows
Events/Trade Shows
Thought Leadership
Thought Leadership
Partnerships
Partnerships