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Designing an Experiential Lifestyle Marketing Platform For a Hotel Chain

Luxe Hotels

The challenge for Luxe Hotels was to design an experiential and lifestyle synchronized communications platform that was workable for both Luxe Hotels (branded properties) and L.E. Hotels, a collection of premier independent hotel properties worldwide, across 31 countries. Multi-channel digital communications streams had to work in concert with each other regarding overall positioning and messaging, and needed to be dynamic by design, addressing different audiences from various angles. The programming was designed to be foundational and sustainable, as the brand expanded. We implemented an overarching brand platform and specific programming per business unit, that included a Brand Share of Voice and Consumer Engagement as well as Partnerships and Quarterly Engagement, Influencer Marketing and Special Promotion programming that would be tied to seasonal happenings, news cycle or opportunistic events.

Earned Media
Earned Media
Lifestyle Engagement
Lifestyle Engagement
Experiential
Experiential
Corporate Marketing
Corporate Marketing
Influencer Marketing
Influencer Marketing
Content Marketing
Content Marketing
Health and Wellness
Health and Wellness
Millennial Engagement
Millennial Engagement
Partnerships
Partnerships
Social Media Management
Social Media Management
Events/Trade Shows
Events/Trade Shows