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Building a Global Luxury Hotel Brand

LE Hotels

Recognizing that in today’s marketplace, a global reach in sales, marketing and distribution is essential for any property’s success and growth. L.E. Hotels, a hospitality brand that represents a “limited edition” collection of independently owned and operated properties, reached out to the agency to create a program that would link all of its properties across 18 countries through a global marketing program, and support each individual property’s particular needs and challenges. The program included quarterly regional promotions, trade and local media relations, blogs, newsletters brimming with company and member news and travel/tourism trade shows, as well as social media and native advertising. We also sought out Millennial-focused media outlets and scheduled editorial desk side briefings as a way of maximizing the individual property’s visibility. 

Millennial Engagement
Millennial Engagement
Social Media Management
Social Media Management
Lifestyle Engagement
Lifestyle Engagement
Earned Media
Earned Media
Branding
Branding
Content Marketing
Content Marketing
Events/Trade Shows
Events/Trade Shows
Corporate Marketing
Corporate Marketing