aboutworkServicesLAB186WeLLREDCAREERSContact
aboutworkserviceslab 186wellredcareerscontact

Kick Axe-Throwing Venue Opens in Brooklyn

Kick Axe

When a 7,000-square-foot axe-throwing venue, Kick Axe, opened to the public in the New York Metro, the agency was retained to highlight the venue’s experiential entertainment edge. In a lodge-like lumberjack-themed bar atmosphere, guests can experience what it’s like to throw hatchets at a wooden bullseye  -- as entertainment, of course -- complete with beer, wine and malt beverages, plus a  photo area. To garner media attention, the team challenged journalists to come and throw the hatchets for themselves and partake in the fun ambiance.  For those that hesitated, the team basically offered a demonstration in-studio. The media outreach to local and national press netted more than 723 million media impressions, including The New York Times, Time Out New York, Metro, Mashable, Patch, and BKLYNER. 

Earned Media
Earned Media
Community Engagement
Community Engagement
Experiential
Experiential
Millennial Engagement
Millennial Engagement