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Helping a Leading Man Become a Leading Voice For Veterans’ Affairs

Gary Sinise Foundation

Actor Gary Sinise is perhaps best known for his role as Lt. Dan Taylor in the iconic movie “Forrest Gump” but also spends significant time serving and honoring our nation’s defenders, veterans and their families through his non-profit organization, the Gary Sinise Foundation (GSF). Operating in a highly competitive arena of supporting veterans, our goal was to raise awareness of the GSF brand and generate market visibility. The focus was on the highly emotional topic of the widening care gap for returning war veterans. A media and thought leadership campaign propelled GSF into being a leading voice in providing tangible solutions to address this issue. A summit was held in partnership with the University of Southern California, resulting in concrete recommendations for solutions, sent to government, business and academic influencers, nationally.

Earned Media
Earned Media
Media Training
Media Training
Message Development
Message Development
Strategy
Strategy
Community Relations
Community Relations
Brand Development
Brand Development
Storytelling
Storytelling
Event Marketing
Event Marketing
Family Focused
Family Focused
High ROI Engagement
High ROI Engagement
Partnerships
Partnerships
Thought Leadership
Thought Leadership