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Media Relations Makes Everything Come Up Roses

Fiesta Parade Floats, Rose Parade

Fiesta Parade Floats (FPF), a 35 year-old builder of parade floats for the annual New Year’s Day Rose Parade, had kept a relatively low profile despite having assembled a team of world-renowned design and floral technology experts. We leveraged every opportunity to maximize media exposure by expanding the focus beyond the parade itself and on to the development of the floats from the float design and construction process through the final pre-parade flower decorating. Over five years of working with the local, regional and national media — the last week of the year, working from 4 am to almost midnight, daily — FPF was catapulted into the limelight by an enchanted media.

Earned Media
Earned Media
Family Focused
Family Focused
Content Marketing
Content Marketing
Social Media Management
Social Media Management
Community Engagement
Community Engagement
Corporate Marketing
Corporate Marketing
Events/Trade Shows
Events/Trade Shows