aboutworkServicesLAB186WeLLREDCAREERSContact
aboutworkserviceslab186wellredcareerscontact

Repositioning a Product For The Health And Wellness Industry

Ester-C

When the agency was tasked with introducing an already two-year-old patented Vitamin C product into the market, we created a strategy to tie in with public health and wellness issues and build on existing controversies. Ester-C, a Vitamin C supplement, entered the public consciousness through a PR campaign that included media relations, a large trade show presence and a thought leadership program. We enlisted independent expert spokespeople, such as a biochemist with 25 years of vitamin research experience and a nutritionist/author who advocates a vitamin-rich lifestyle to the “rich and famous.” The agency also booked a national radio campaign to promote vitamin benefits and educate consumers on public health concerns, such as toxicity levels.

Earned Media
Earned Media
Health and Wellness
Health and Wellness
Product Launch
Product Launch
Thought Leadership
Thought Leadership