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A Pledge to Eat Healthy Engages a Community

Eaturna

Shopping for healthy food products at the grocery store can be challenging, due to the overwhelming choices and often conflicting nutritional information. With the introduction of Eaturna’s chef-created, prepared food products, the agency was challenged to cut through the clutter of the competition, and create rapid brand awareness for Eaturna foods in one neighborhood as a trial. The “Eaturnalize your Neighborhood” experiential product launch focused on word-of-mouth marketing, signed pledges committing to healthy eating habits, “Partnership for Healthy Neighborhoods” street teams driving consumer trial, family-focused community events and partnerships where Eaturna food got tasted. Within 60 days, the entire neighborhood had been reached one-on-one and pledged to eating healthy.

Experiential
Experiential
Family Focused
Family Focused
Partnerships
Partnerships
Health and Wellness
Health and Wellness
Lifestyle Engagement
Lifestyle Engagement
Word of Mouth
Word of Mouth
Earned Media
Earned Media
Branding
Branding
Influencer Marketing
Influencer Marketing
Product Launch
Product Launch
Corporate Marketing
Corporate Marketing
Events/Trade Shows
Events/Trade Shows