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A Shift in Millennial Outreach

Destination-U

High school students have traditionally relied on college counselors to guide their futures. Enter Destination-U (D-U), an online higher education-matching service aimed at the mass college-bound Millennial audience that analyzed students’ unique needs and attributes. We needed to establish credibility for the developer and CEO, Toby Waldorf, a certified college consultant, as well as tout D-U’s innovative research and proprietary algorithms that made it a valuable tool. So we “piggybacked” onto national news about declining college graduation rates and conducted a satellite media tour, and developed a content strategy that included social media, digital and word-of-mouth communications and a mat release program focused on matching students’ personal college satisfaction metrics vs. searching just for traditional college attributes. We also penned several op-eds under Waldorf’s byline.

Millennial Engagement
Millennial Engagement
Content Marketing
Content Marketing
Social Media Management
Social Media Management
Word of Mouth
Word of Mouth
Partnerships
Partnerships
Lifestyle Engagement
Lifestyle Engagement
Branding
Branding
Family Focused
Family Focused