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Taming Computers

Crucial

Crucial.com, a division of Micron Consumer Products and a leading online retailer specializing in computer memory upgrades, needed to increase awareness of their do-it-yourself memory upgrade as an easy solution for computer problems that plague consumers on a daily basis. In Phase 1, we utilized consumer survey research, satellite and ground media tours, media mailers, infographics and aggressive media relations strategies, to speak to the computer-induced frustration and stress that results from an underperforming computer, with the easy solution, of course, offered by Crucial.com. In Phase 2, the agency commanded audience attention through creative campaigns such as “Love Your Computer”, “Get Tough on Your Computer”, and the nationwide search for the “Official, Unofficial Office Computer Go-to Superstar” – and resulted in over 100 million media impressions.

Experiential
Experiential
Corporate Marketing
Corporate Marketing
Lifestyle Engagement
Lifestyle Engagement
Lab 186
Lab 186
Earned Media
Earned Media
Branding
Branding
Content Marketing
Content Marketing
Thought Leadership
Thought Leadership