For New York-based GetCharged, Inc. (Charge), the agency managed the entire rollout of this fast-moving tech and infrastructure company in the micro-mobility space.
The agency is part of the communications team of agencies that coordinate the corporate and market-by-market rollout of Charge's micro-mobility solutions, as they build out the largest network of electric charging, storage and service stations for e-scooters and e-bikes.
Charge has secured a network of nearly 6,000 locations to install its docking stations. Charge is also developing a proprietary mobile application that will interface with its docking stations and provide users with available locations as well as real-time e-vehicle availability of partnered rideshare platforms.
The agency's scope of work involves full PR, corporate communications and marketing services, civic and community relations, corporate and product storytelling, creating and managing all market-by-market demo events, unleashing executive thought leadership in the micro-mobility sector, positioning Charge as a partner with cities and local governments to solve a pressing problem.
The agency's scope is to help position Charge as a leader in the micro-mobility industry and raise awareness for its mission to provide cities with cost-effective places to store and service e-scooters and e-bikes. It is our role to ultimately establish the model for other cities nationwide to drive the adoption of Charge's revolutionary micro-mobility infrastructure solution.