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A Family-Focused Product Launch Shoots For The Stars

Celestron

Considering that most individuals today spend more time on digital entertainment than on family conversations, the agency developed a kid-focused family lifestyle campaign to ignite renewed interest in backyard astronomy as a “well-spent family pastime.” With the launch of Celestron’s innovative SkyScout Personal Planetarium at CES, instead of just sending media new product pitches, we keyed into the mystique of the age-old question “what is that object in the sky?” while noting that this product could take the “mystery” out of the sky. The agency also leveraged national celestial events to generate curiosity in astronomy, as well as a Boy Scouts of America partnership to attract that particular demographic.

Earned Media
Earned Media
Influencer Marketing
Influencer Marketing
Family Focused
Family Focused
Events/Trade Shows
Events/Trade Shows
Product Launch
Product Launch
Partnerships
Partnerships
Branding
Branding
Lifestyle Engagement
Lifestyle Engagement