To attract new game players to the world’s favorite social gaming app Bingo Blitz and its in-game feature, Blitzy’s Trattoria, the agency conceived and created a large-scale online recipe contest to unleash the “buzz.” We built a website with a fully-functional bingo game where visitors could participate and receive a random selection of ingredients for a submitted recipe. Subsequently, to trigger a lead generation push, we produced a Facebook Live event video, using sophisticated visual effects that called out random ingredients from a Bingo machine. To drive contest participation, we added digital and social media marketing and public relations components and produced a video with celebrity chef Ludo Lefebvre in his award-winning restaurant, cooking the recipes of the three selected finalists and selecting a grand prize winner. Campaign results? 175,000+ page views; 342,464 people reached through a call for entries video; 82,997 new engagements; 13,407 bingo players and 4,378 recipe submissions received. The chef's video alone reached 663,383 and raked in 88,025 engagements.