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Celebrating The Pollack PR Marketing Group’s 20th Anniversary Of Our Partnership, In The Worldcom Public Relations Group

The impact of this partnership has become a worldwide advantage for agency clients, as well as shared clients, with international and domestic interests.

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For First Time, CEOs Have Their Say In 2019 Global Communications Report From USC Annenberg

There currently exists a gap between perceptions of what media silos are important to communications professionals compared to that of CEOs.

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NYT’s Op-Ed Columnist, David Brooks, Surprises

Every morning, together with my first cup of coffee, as habit has it, I read the front page of The New York Times (NYT), followed by a perusing of the Op-Ed page for points of views from columnist that I respect.

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read more strategies & musings
Forbes: 10 Persistent Myths About Brand Names That Need To Be Busted

Branding is a massive part of any company's marketing strategy, and can make or break many organizations and brands. However, there are many myths about brand name choice that need to debunked.

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Forbes: 15 Ways B2B Marketers Can Provide A Better Customer Experience

Customer experience is big in the business-to-consumer field (B2C), but isn't prioritized as much in the business-to-business (B2B) community. We have advice to ensure you don't make this costly mistake.

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The Key To Successful Marketing In 2020: Empathy

Consumers want to know that a brand is interested in more than its bottom line, but how can brands and companies actually prove this to their desired customer base?

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red all about itInteresting Reads - The Week Of January 17

Build-A-Bear will launch a Baby Yoda stuffed animal, while Tesla has created a car that can speak to passing pedestrians within this week's Interesting Reads.

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red all about itInteresting Reads - The Week Of January 10

Toyota is building its 'City of the Future' in Japan, while Shutterstock is turning the failed Fyre Festival into its own marketing initiative within this week's Interesting Reads.

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red all about itThe USC Annenberg Center For Public Relations Names Amanda Brunak As The First Recipient Of The Newly Established Noemi Pollack Scholarship

Amanda is the first undergraduate recipient of the scholarship named in honor of Noemi Pollack, the CEO and founder of The Pollack PR Marketing Group.

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