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When A Belated “Mea Culpa” Is Not Enough…

By now, there surely is no one left who watches or reads anything at all -- who has not seen the outrageous videoed scene of a passenger forcibly removed from his paid United Airlines flight.

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Black Friday on Thursday

This year, at many Thanksgiving dinner celebrations, you might hear, “Hurry up with that second helping of turkey. We need to get to the stores!” Sadly, I can hear it happening now… That turkey will get gulped down in favor of shopping for Black Friday, which now isn’t about Friday, but also Thursday. Just consider: on Thanksgiving day, Sears promises to open its doors at 6 p.m. and remain open until 2 a.m., then close for three hours, before reopening at 5 a.m. on Black Friday.

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Aetna Flexes Its Muscles

Oh dear! Aetna should know better… Staying silent to the storm that is whirling around Aetna regarding its sudden threat to quit most of its Affordable Care Act insurance markets, is a definite no-no in anybody’s PR notebook.

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Finally, An Index For Consumer Brand Attitudes

The recently released Edelman Brand Relationship Index developed by surveying 13,000 consumers in 13 countries, pointedly showed that the average global relationship brand strength, (by their measure), is 38 out of a possible 100 points.

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What happened to CSR?

Phillip Roth’s famous book, The Human Stain, speaks about an irreconcilable mistake in judgment that left an irrevocable “human stain.”

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2015’s Ten PR Defining Moments

Generally, the end of each year brings out feelings of wistfulness for what was, or a sense of hope for a fresh start or new opportunities. But no matter how you look at it, this time of year certainly does not pass by without reflection.

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REI: Altruism Or Savvy Marketing?

By now it’s all over the news… REI, the privately held niche retailer that primarily sells outdoor recreation gear, sporting goods and apparel, is planning to buck the tide and close on Black Friday, traditionally the biggest shopping day of the year.

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The dilemma of budgeting for PRRead More
Amazon’s ordinary promotion that wasn’t…

For its 20th anniversary, Amazon decided to create a new shopping “holiday” Prime Day, named after the online retailers membership platform, Amazon Prime.

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What makes a PR agency a ‘safe choice’?

The old adage goes, “Nobody ever got fired for choosing IBM.” That seems to mean that the best choice is a safe choice. I’m not so sure.

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