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strategies & musings
NYT’s Op-Ed Columnist, David Brooks, Surprises

Every morning, together with my first cup of coffee, as habit has it, I read the front page of The New York Times (NYT), followed by a perusing of the Op-Ed page for points of views from columnist that I respect.

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Personal Reflections On A 33-Year Old Agency Anniversary

March 25 is our agency’s birthday. It’s been 33 years since I founded The Pollack PR Marketing Group. It is a milestone for me personally, in the sense that every year in business is a milestone.

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Reflections on International Women's Day

As I reflect on the status of women around the world on International Women’s Day, my initial reaction is that it may be the best of times in our history to be a woman. Not yet enough.

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A PR Firm is Taken to Task -- And Buried...

Yesterday, a headline on the front page of the New York Times caught my attention. The following, was in the middle of the front page right under the Eagles' Super Bowl win – “Rogues, Despots and the Collapse of a PR Firm.”

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Agility PR: Adopt a solid PR New Year's resolution -- can the jargon

New Year’s resolutions are ubiquitous at the turn of every year. Whether diets and exercise programs, or whatever, it always starts out with a determined vengeance for a chance to start over and make something better or get on a new path.

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Trust In An Age of Anxiety

The 2017 Edelman’s Trust Barometer comes at a time when public trust may very well have a hit a new low. The current political climate and the impact of Fake News have, in particular, played a deafening role in exacerbating any remaining trust in political, economic or social institutions. According to the new Trust Barometer, “the emergence of a media echo chamber that reinforces personal beliefs while shutting out opposing points of view” has driven the emerging storm of distrust.

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The Baronial CEO Suite - On Its Way To Extinction

In a recent NYT article headlined, “The Decline of the Baronial CEO,” in which it stated that the CEO, whether of a private or public company, had to recognize that they were no longer the “baronial chief executive of another era, sitting atop an industrial dominion with all the attendant privileges.”

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Memorial Day - Remembering Lives Unlived

I once visited Omaha Beach on the coast of Normandy, France, the beach where during World War II, the Allies landed on June 6, 1944, known as D-Day.

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A Voice Of Reason

As a longtime loyalist to The New York Times (NYT), I read a title with a start and a smile at its cleverness, namely, “All The Views Fit To Cause Fits,” referring to a new NYT column by Bret Stephens. The title is really ingenious and attention grabbing, and a play on the treasured words, “All the News That’s Fit To Print.”

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What Makes A Pioneering Company

It is generally understood that innovation is the fuel that drives success. I say it is also takes courage, the ability to imagine the impossible, anticipate new needs in the marketplace and have visionaries in place within the company that can move ideas forward internally.

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