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Noemi Pollack’s Desk (April)

Greetings: What is with the enduring power of television? This month we found out that it is holding its decades-long lead over other news sources. What else was interesting this month was that it turns out consumers are not much interested in ads.

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Noemi Pollack’s Desk (March)

Greetings: This month we noticed that Uber definitely needs better strategic communication counsel, for it found itself in hot water over several very public incidents.

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Gadgetify: Blurring The Lines

Under last year’s Christmas tree, there were several items that would have made Doc Brown green with envy. A pair of sunglasses that record videos and shares them wirelessly on Snapchat, a wifi-connected plastic button that lets you reorder household items by ecommerce giant Amazon, and Bluetooth-enabled parkas from PepsiCo, parent company of Pepsi, Frito-Lay and Tropicana.

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Noemi Pollack’s Desk (February)

Greetings: The timeliness of the annual Edelman 2017 Trust Barometer, which finds the largest ever drop in trust across government, business, media, and NGOs, is daunting, given the recent political events. Fake news got much notice from all corners including Facebook and Google, who have started to make responsible moves. And oh dear! TV is now taking a back seat as the major news outlet for some 1.8 billion Facebook users and probably more. Maybe you missed some of it, but here it is…

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Noemi Pollack’s Desk (January)Read More
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