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Forbes: 14 Key Functions Of Google Analytics Agencies Should Be Using

Google Analytics is a crucial tool for marketers. PPMG's Stefan Pollack offered one of 14 insights into how agencies should be properly using every function of the analytics platform.

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Forbes: 11 Strategies For Keeping Viewers Engaged After A High-Profile Ad

Super Bowl Sunday is almost here. The agency’s President, Stefan Pollack, was featured in the Forbes Agency Council’s latest piece, '11 Strategies For Keeping Viewers Engaged After A High-Profile Ad'.

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Vine To Byte: How One Video-Splicing App Is Making Its Comeback

Vine is out, but Byte is in. The new social media app is centered around video content, and has the possibility to become a multi-million-user platform like its predecessor.

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Agency Partnership Releases 2019 PR Predictions And Top 10 Communications Tips

The Pollack PR Marketing Group contributed to the Worldcom Group’s public relations predictions and media trends as well as what to look for in 2019, and top 10 communications tips.

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Influencer Fraud And How Marketers Can Protect Their Budgets

Influencer Marketing is now a critical part of brands' strategies, but what can you do to make sure your budget is not falling prey to influencer fraud?

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Social Media Influencers’ Advice To Marketing And PR Professionals

Working with influencers can be the most direct and personal route to your target audience, but how do PR professionals get influencers to feature their product?

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Driving To The Middle Of Marketing Funnels

Marketing funnels can be designed to nurture customers from prospect to purchaser, but the middle of the funnel is a vital, yet often overlooked key to success.

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Online Grocery Shopping: What You Need To Know

Online grocery shopping is big, with online services and traditional outlets competing for business. What should you know before you dive into this new way of food shopping?

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Apple, Salesforce And The Emergence Of Tech Giant Partnerships

Salesforce and Apple's new partnership is part of a growing trend for tech giants. Are these agreements reaching monopoly status, or is this the new normal in today's tech-driven marketplace?

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Forbes: 14 Ways Print Advertising Can Provide New Audience Potential For Your Company

Print is not dead. PPMG President Stefan Pollack and other digital marketing experts offer their advice on how to best utilize print advertising in the digital era.

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