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Facebook And Elections: Fighting Fake News On Our Feeds

The 2018 elections are just months away. With political propaganda likely to hit your Facebook newsfeed, the social media giant is trying to combat false and misleading political imagery. But will it be enough?

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The Influencer Revolution - A Social Media Trend Or The 'New Normal'?

Influencers have taken over advertising world, from start-ups to corporate brands. But are they here to stay, or is this another advertising trend in a fast-moving online landscape?

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Viral Sensations: Turning Trends Like The #InMyFeelingsChallenge Into Social Media Success

We see social media sensations go viral, but how do brands and influencers alike best capitalize on these trends to maximize their exposure online?

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Podcasts: Capturing The Content Marketing World's Latest Trend

Podcasts are emerging as an important form of communication for entertainers, journalists and advertisers. How can you join this trend successfully from a brand and content marketer perspective?

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Social Media Security: Is Regulation Policy Coming Soon?

The government is looking into a policy paper regulating social media security, especially in the wake of Facebook's recent data breaches. What suggestions do policymakers have right now?

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PR Week: Pollack PR Marketing Group names A.J. Hernandez as digital lead

The Pollack PR Marketing Group names A.J. Hernandez as Digital Practice Lead. A.J. will report to president and CFO Stefan Pollack.

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Five Ways To Grow And Excel In Your PR Career

How can your public relations career find success? A PPMG summer intern shares her formula for success, including what PR professionals are looking for in potential employees.

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Valuing Radio In 2018

Radio has existed as a form of communication for over 100 years, but how did one experience as a guest on an NPR segment shape this writer's view of the medium?

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Roundtable: What Do Interns Bring To A PR/Marketing Agency?

We asked PPMG's New York interns what value interns can provide to an agency, from different perspectives to everyday assists on agency tasks.

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Five Strategies For Marketing To College Students… From A College Student

College students are a significant demographic for marketers, but can be tricky to reach. Learn some tips and tricks for marketing to a group where intent and disponsable income aren't always equal.

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Forbes: 14 Apps Recommended By PR Professionals

PPMG's Stefan Pollack was featured in the Forbes Agency Council's latest piece.

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Prime Day And The Amazon Revolution

Amazon is the world's largest online retailer, with 2018's Prime Day only proving its dominance and showing how the company has seemingly the perfect formula for millennial shoppers.

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Can A British AI Firm Solve Facebook's "Fake News" Problem?

Can AI stop the spread of fake news on Facebook? The social media giant thinks so, and is making a hefty investment to cleaning up newsfeeds across the platform.

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Augmented Reality Ads: Coming To A Facebook Feed Near You

Online shopping is taking another giant leap. Augmented reality advertisements are about to hit Facebook, but how successful will it be on the world's largest social media platform?

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The Do’s & Don’ts of Creating a Pitch

Sending a pitch to the media is not a simple endeavor. How can you craft your pitch to increase your chances of engaging the media and reaching your target audiences?

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Social Media Tax? One Nation's New Law And How It Relates To Net Neutrality

A social media tax in Uganda raises bigger questions about net neutrality and how public of a resource the internet is in 2018. How dangerous of a precedent does this set?

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Forbes: 10 Things A Brand Should Consider When Implementing A Subscription Service

PPMG's Stefan Pollack was featured in the Forbes Agency Council's latest piece.

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Understanding The "Vlog" And Using It To Your Advantage

Video blogging is a form of marketing often overlooked. What is it, why is it becoming increasingly important for marketers, and how can you integrate it into your digital media strategy?

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The 2018 PPMG Summer Playlist

Whether you jam out to pop or jazz, or dream about heavenly classical music, you will definitely find your new favorite summer tracks on this playlist.

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Instagram Group Video Calling: What Should You Know?

Instagram Group Video Calling is here, but what chat features does it offer? And how does it stack up against SnapChat and Facetime's multi-person video call offerings?

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Five Things You Need To Know About Instagram TV

Instagram is changing its social media video strategy. What new features and services will Instragram TV offer its millions of users?

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PPMG's Pollack Featured In Forbes Articles

PPMG's Stefan Pollack was featured in the Forbes Agency Council's latest piece.

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Forbes: 17 Self-Promotional Marketing Tactics Agencies Should Stop Using

PPMG's Stefan Pollack was featured in the Forbes Agency Council's latest piece.

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Forbes: Want To Prevent A Full-Blown PR Crisis? Follow These 12 Agency-Recommended Rules

PPMG's Stefan Pollack was featured in the Forbes Agency Council's latest piece.

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Forbes: 11 Tips For Regaining Traffic And Engagement After Facebook's Algorithm Change

PPMG's Stefan Pollack was featured in the Forbes Agency Council's latest piece.

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PPMG's Pollack Featured In Reuters Article On Generation Z

PPMG's Stefan Pollack was featured in a Reuters article discussing major brands' shifting marketing strategies toward Generation Z consumers.

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What Is A PPMG Internship Really Like?

Think you have what it takes to intern at PPMG? Find out what an internship in the public relations and marketing industry is really like in 2018. Music lessons not included.

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What PR Agencies Often Don’t Get About Digital Media

PR agencies like to simplify things. They have made a living out of taking complex messages, and simplifying them for their target audiences. So, when it comes to their approach to digital media, it’s no surprise that their first reaction is to make it simple.

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Forbes: 10 SEO Trends That Will Influence Digital Marketing

PPMG's Stefan Pollack was featured in the Forbes Agency Council's latest piece. Check out his advice on what SEO trend is going to increasingly influence the digital marketing world.

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Follow These 13 Tips To Build An Executive Personal Brand

PPMG's Stefan Pollack was featured in the Forbes Agency Council's latest piece. What was his piece of advice on building an executive personal brand in today's PR and Marketing landscape?

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13 Content Marketing Strategies To Differentiate Your Brand

PPMG's Stefan Pollack was featured in the Forbes Agency Council's latest piece on content marketing strategies. What was his advice on how to make your brand stand out among competitors?

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Five Easy Ways To Make Your Facebook Marketing Not Suck

Facebook Marketing got you confused and feeling angry? PPMG's expert advice can help you boost your organic and paid social ROI today as part of your digital content strategy.

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Forbes: Want More Conversions? 15 Smart Ways To Land The Sale

PPMG's Stefan Pollack was featured in the Forbes Agency Council's latest piece. What was his piece of advice to land the sale?

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Forbes: 14 Strategies To Cut Through The Noise

PPMG's Stefan Pollack was featured in the Forbes Agency Council's latest piece. What was his piece of advice on boosting brand loyalty in today's changing business world?

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Forbes: 10 Agency Pros Share Their Biggest Time-Waster

Business development is very important, but as an agency, we are often straddled with the laborious and costly RFP process. It can take a tremendous amount of non-billable time and is often difficult to interpret.

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Forbes: 10 Brainstorming Strategies That Work

Brainstorms without structure can turn into interesting discussions, but can also leave participants without any clear direction at the end. Schedule a meeting with measurable outcomes.

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Retaining Old and Securing New Customers: With a ‘Resolutioner’ Twist

Companies and organizations know that it is cheaper to retain existing customers, than win over new ones. However, if there were an almost guaranteed period when new customers would be looking for specific goods or services, it’d be silly for the company not to go after this new business. But what if it meant risking existing customer loyalty?

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2018 Public Relations and Media Predictions from Worldcom PR Group

A new communications performance tool for public relations and communications by Worldcom PR.

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Forbes: Did Your Brand Go Viral? 15 Ways To Keep The Momentum Going

Why has it gone viral? Look at the data, analyze the audience, and do it quickly and in real time.

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We Are In!

We are in -- that is, our offices in New York. Because we liked hanging around our old neighborhood for the last six years, we did not move far – just a few blocks down the street to 37 West 26th Street.

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Worldcom PR’s New Free Communications Performance Tool

A new communications performance tool for public relations and communications by Worldcom PR

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Getting There...

Only two days left until moving day, that is, our offices in New York. We are moving to our new space on Thursday, September 28 and the excitement is mounting.

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Out of Office: How to “Unplug” without guilt, in a 24-Hour industry

With summer in full force, now is the time when most families and young professionals take time out of their hectic schedules to go on vacation and “unplug” so to speak. In an industry like Public Relations where there is a demand for 24-hour attention and constant news monitoring, the concept of unplugging isn’t always the easiest.

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Agility PR: Authenticity: The new buzz word—how to achieve it

The word “authentic” or “authenticity” as it is often used, is today very popular indeed. Everyone wants to be perceived as authentic. Authenticity is attractive. But curiously enough, nobody can really describe why someone comes across as being authentic. Clearly it must be a combination of personality traits. But what?

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Forbes: Using Content Strategy To Cut Through The Information Clutter

The modern news consumer suffers from a 21st century disease that we’ll call information tachyphemia. Its cause? An excessive amount of exposure to messages from broadcast, print and online platforms, whether we are conscious of it or not. The inescapable reality of communications consumption is eye-popping. There is now an advertisement on everything from television shows to online widgets, pop-up ads and paid social media. As a result, the modern news consumer is completely and utterly desensitized.

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The Anatomy of an Award-Winning Public Relations Campaign - A Webinar and Live Tweeting Experience

The Pollack PR Marketing President, Stefan Pollack, joined PR experts from around the world for a webinar "The Anatomy of an Award-Winning Public Relations Campaign" hosted by Worldcom Public Relations Group! Check out some expert insights here.

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The Art of Storytelling

Twenty years ago today, Harry Potter and the Sorcerer’s Stone was published; over the course of the last two decades, this magical series has had a profound impact on pop culture.

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Forbes: To Connect With Gen Z, Marketers Need To Listen

When I first published my book Disrupted, From Gen Y to iGen: Communicating with the Next Generation in 2013, I felt that the public relations and marketing worlds were largely unprepared for the onslaught of this new type of consumer. I addressed the revolutionary realities of a new generation of consumers, which I labeled iGen (and is often referred to as Gen Z) coming into the marketplace and was prompted by an acute realization that they were just about to enter college.

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Red Nose Day!

Red Nose Day arrives tomorrow but the fundraising started today. At our agency RED is VERY special to us. We are inspired by the color red, as it signifies boldness and inspires fresh ideas. There is no better idea than to “don a Red Nose” and then do your part to help end child poverty -- one RED nose at a time.

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Lunch Anyone?

When it comes to lunch, our LA office has its fair share of options as to what makes a tasty quick bite in between speaking with the media, writing a creative brief or brainstorming that great disruptive idea. Whether it’s a Chipotle burrito, an order of Beef and Broccoli from Panda Express, or a burger from the newly opened Shake Shack, there are endless choices.

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April Fools’ Reflections

Amidst such a cluttered landscape, how does a brand ensure they see an ROI from a marketing campaign? Perhaps, it is finding a new calendar tie in...

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Shift Happens: The Kardashians Have Won

Last year, research showed that 62% of U.S. adults get news on social media. Facebook and Twitter have indeed become an increasingly important mode of news consumption; a formidable opportunity for news organizations to drive more traffic than ever to their websites—one might think.

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Music is in our DNA

Last summer we created a Spotify account for the agency and seasonally we rally the troops here at PPMG to contribute songs for themed playlists. Read more about the music in our agency DNA.

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Leveraging PR for Product Launches - A Webinar and Live Tweeting Experience

The Pollack PR Marketing Group Senior Vice President, Will Ostedt joined PR experts across the country for webinar about PR and product launches hosted by Worldcom Public Relations Group

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O'Dwyer's: FTC Puts Influencers in the Crosshairs

O'Dwyer's: FTC Puts Influencers in the Crosshairs

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Paris and New York: “La Difference.”

Two years ago, when I first set foot in New York City, I had trepidations about moving our lives from Paris to New York City. What if the City that never sleeps turned out to be the City I wanted to escape? What if I liked tripping on the Parisian pavement better than on the streets of New York?

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Law360: A Law Firm’s Guide To Social Media

Law360: A Law Firm’s Guide To Social Media

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4 Takeaways from SXSW 2017

Account Supervisor Jackie Liu recently returned from this year’s South By Southwest (SXSW) Conference and Festivals in Austin, Texas. In her words, here are some of her key takeaways, observations and random bit of info from the event:

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To 4K or Not to 4K? What Marketers Should Consider Before Their Next Brand Video

Video content is king and brand marketers are scrambling to get up to speed on the “in’s and out’s” of modern day video production, to ensure they are making the right decisions when it comes to producing their next brand video. To that point, one of the most frequent questions that we get from clients is why they need to shoot in 4K video format if hardly anyone is watching content on a 4K monitor/TV?

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Defining PR Moments of 2016

And…we’re back! It’s hard to believe we’re scant weeks away from the start of a new year. Here at PPMG, everything is coming up roses and we’re thrilled to finally share a special project with the world. But let’s talk about 2016 for a minute. It’s safe to say that this year was a bit… different than years past.

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Video: How Many Friends Do You Have?

How Many Friends Do You Have?

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Leverage The Changing Customer Service Landscape

According to research conducted by marketing guru, Jay Baer (Convince&Convert Consulting), for his book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers, 80 percent of companies say they deliver superior customer service, while only 8 percent of their customers feel the same way about their service. This spread between the percentages is quite astounding. Companies need to take note, for according to Baer, he estimates that by 2020, buyers in B2B sectors will value their customer experience over and above price, a trend that is also true in B2C sectors.

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Re: Gotta catch a #lochtemess monster

We hope you’re doing well*, and thanks for being a part of our TENTH episode! We love having this platform that allows us to share our personalities, and (mostly) unfiltered opinions and views on all the news items and digital content that makes our world go ‘round.

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7 Takeaways From #BlogHer16

Senior Account Manager Mariel Yohe attended the annual #BlogHer16 convention August 4-6, 2017. Here were some of the biggest trends and takeaways from the conference:

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Re: Netflix and chill out about your future wedding

Well Reply All fans, we’re wrapping up the month of July, which means we’re only hours away from seeing Halloween merchandise for sale.

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How Your Brand Can Join Snapchat’s Takeover

In early April, Bloomberg reported that Snapchat users viewed as many as 10 billion videos each day, up from 8 billion in February. Snapchat isn’t “the next big thing” in social media because it already is the big thing.

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Linking PR to Business Results

I just returned from Barcelona, where more than 200 PR practitioners and evaluation experts gathered to pass the “Barcelona declaration” of research principles, an attempt to set global standards for the measurement of PR.

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Re: Live music stresses me out more than RendezWhoing with Scott Disick

Welcome to Episode 8 of Reply All! Can you believe we’re almost halfway through 2016? Currently, we’re rooting for The Bachelorette to find love this season, getting ready for summer with that new protein powder all the celebs are selling on Instagram (just kidding), looking for new job leads on Snapchat, meeting friends at Starbucks (more on this later), contemplating tattoos that will pay off in the long run (kinda kidding?) and debating whether it’s worth the stress of seeing Drake live in concert.

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Re: WYR live in an 8 ft box or get stung by bees?

Hi everyone, Thanks for tuning in to Episode 7 of Reply All, our longest episode yet – but trust us, it’s so worth it. We’ve been busy downloading Queen Bey’s new album LEMONADE, skimming the news for our podcast and eating matzo. Happy Passover, y’all! Let’s get started.

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Re: Dimitri, you have distracted me from my creative process

Welcome back, everyone! Thanks for tuning in to the latest episode of Reply All. We’ve been busy stuffing our faces with free Chipotle burritos and listening to “The Life Of Pablo”…which may explain why this month, we’re talking fashion, social media, fast food and more.

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Re: But does Oprah love bread enough to BREADFACE?

And…we’re back! Happy 2016 to everyone, thanks for tuning in to Episode IV of Reply All. We’ve been busy Skimming the headlines, previewing spring fashion, checking out alternatives to our pricey skin/body care products and reading about Jeff Spicoli’s secret meeting with Mexico’s most notorious drug cartel leader. Oh, and sidenote: WE LOVE BREAD!

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ReplyAll Podcast, Re: Are You For Serial?

Happy holidays from the Pod Squad! It’s hard to believe the year is nearly over. We hope you’re soaking up the remaining days of Starbucks red cups, Star Wars mania and an Instagram feed full of ugly sweater Christmas parties. Thank you as always for your support and feedback on our podcasts, we appreciate it.

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ReplyAll Podcast, Re: I’mma let you finish but a hot dog is the greatest sandwich of all time

First, we want to thank everyone for hitting “Reply All” and supporting our podcast! It’s been a really fun learning process, and we appreciate all of the feedback and support.

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Do You Speak Emoji?

In 2005, a journalist for a well-known automotive magazine published his monthly column written entirely as a text message, complete with mind-numbing SMS shorthand vernacular that included phrases ...

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Authenticity Isn’t Just a BS Marketing Term

We’ve all heard it before. Especially since the days social media transitioned from a “phenomena” to “career choice.” It’s the marketing babble-speak that is practically useless and philosophically… well, useless.

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Brands and the Big Scary Dislike Button

Recently, Mark Zuckerberg announced that the long requested “dislike” option for Facebook posts and comments was in the works. Despite Zuckerberg’s caveat that the button would convey empathy, rather than negativity, the announcement has caused rumblings among individual users and organizations, alike.

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How Being In Good Company Can Trigger Media Interest

As communication professionals, we’re constantly scouring the press and social media for trends and storylines in which to insert our clients. We are the frontlines between the public and the perceptions of the brands that we work with everyday. We are also tirelessly acting as newsrooms for clients by crafting curated content and media releases to announce significant milestones for the brands.

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Video: Fun with the New PPMG Office Space

A few months ago, we took the plunge and did the big switch… Yes, after 30 years in traditional office spaces, those with doors that separate each staffer, yet offer privacy, the agency moved into an open modern space, designed by us and specifically, for us. We chose the color red as our signature color – with red walls judiciously intermingled with white coupled with slate color flooring and accents.

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Warning: Google May Be Hazardous To Your Public Relations Success

In the house where I grew up, a replica of Rodin’s well-known sculpture, The Thinker, made its home between an array of classic and modern novels, antiques and family photos on a living room bookshelf. The iconic depiction of a man rendered incapacitated by thought, served as an inspirational reminder of the boundless gravity of thought, as we headed out the front door each morning.

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How To Earn A Five Star Review From Your Summer Interns

With a little more less than two months left in the summer, this may be an excellent time to (re)-evaluate the working relationship you currently have with your interns, and consider these five ways to ensure you and your intern have a mutually beneficial, educational and productive experience.

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Worldcom Wednesdays: Does Your Brand Know How to Speak iGen?

Brands interested in communicating with today’s young audiences face unprecedented challenges and opportunities. Ward sat down with Worldcom Partner Pollack PR Marketing Group President and author of Disrupted, Stefan Pollack, to hear more about makes iGen tick and how B2C and B2B brands can engage and connect with them.

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Three Steps To Interim PR Solutions When Client’s Needs Change

How often does this happen to public relations professionals? You’re plugging along your planned activities and programming for the client, when all of a sudden, your client contact tells you to stop what you’re doing and that things have changed and the current programming is no longer needed or desired.

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Are You on the Content Marketing Road Yet?

According to a recent study by Mass Relevance & The CMO Club, 95% of CMOs say content marketing is important to their business. In droves, organizations both large and small are adding content positions to their executive leadership teams. Petco, Netflix, Coca-Cola and Time Magazine have all hired Chief Content Officers in the last couple of years.

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5 Ways to Create Public Relation…ships

In an age when public relations professional have massive media databases, email-merge capability, ready and available access to any and all information at any time and in any place, it’s easy to forget that the media consists of people. I mean to say, individual people with personalities, interests, bad days and good days, favorite music sensations and plans for their days off.

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No Man (or Woman) Is An Island

Who’d have thought! We’re in the second decade of the 21st century where five generational cohorts populate the American workplace. The ever-present glitch is that unconscious biases and conscious stereotypes around generational differences more often than not prey on, and dilute, effective teamwork and collaboration.

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5 on Cue with Oversee.net’s VP of Communications and Industry Relations Mason Cole

Q. Noting that you first joined Oversee’s subsidiary, SnapNames, in 2001, this year then marks your 10th anniversary with Oversee.net. Can you briefly describe the ten-year evolution of the company from a startup pioneer in a fledging industry to its position today as the leader in monetizing, registering, selling and developing domain names, coined by Oversee, as Internet Real Estate(tm)?

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Crossing the Line…

Within the political arena negative campaigns are commonplace, even expected and accepted. It seems to be the norm to engage political gurus in stealth tactics to “uncover” opponents’ weaknesses or momentary ethical lapses. But short of the political arena where all is “game,” the days when smear campaigns actually work are over, given this transparent world.

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New Study: B2B, Let Me Hear You Humanize in 2011

Digital communities are an integral part of any business-to-business marketing strategy. According to a recent survey by the Worldcom Public Relations Group, the world’s leading partnership of independently owned PR firms, nearly all companies now recognize the importance of social media, but many are still unsure how to use the medium to humanize their brand.

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How the “New Citizen” Consumes News

As we close out 2010 and hunker down to prepare for 2011, I offer a few thoughts on the news consumer of today and what that means for you as information providers. These are based on research done here at the Pew Research Center’s PEJ and our sister organization, the Pew Research Center’s People and the Press.

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Pssst, Did You Know Most Word of Mouth Is Offline, Not on Social Media?

Social media is all the rage today among marketers and communicators. The allure of Facebook, Twitter, Four Square, and other social networking sites, along with all the apps that help to fuel conversation and allow marketers to connect to consumers, is a powerful draw.

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The Next 25 Years (If We Do It Right, Now)

In two days (October 27) Marc Pritchard, Global Marketing & Brand Building Officer for Procter & Gamble, will speak at the Council’s Critical Issues Forum. The room will be filled with PR agency executives, their staffs and their clients from many different industries. We are thrilled Marc will address the group because when P&G speaks, people listen. Marketers and their public relations firms care what P&G has to say.

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The Need For Speed

As I write this, I’m speeding though Germany on the high-speed ICE train from Hamburg to Berlin. I just finished a two-day tour of speaking and throughout this time, I’ve been working on a piece about managing corporate identity in a crisis situation.

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A Business Journalist on PR: Business is a Human Story

For almost half a century, I’ve experienced public relations from the other side of the table, as a business journalist. So I’m going to tell a few stories, parables if you will, with points about PR in each one.

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Exxon Valdez Playbook Alive and Well

Exxon Valdez veteran marine toxicologist and author Riki Ott (“Not One Drop”) laid out some disturbing comparisons of the two oil disasters during our recent shoot in Louisiana.

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Getting Past “Twitter Block”

Twitter can sometimes be foreboding. One logs in, takes a look at that ominous “What’s going on?” question and may think . . . “What is going on?” And that person may not have an answer. Sitting there? Drinking water? Procrastinating on a project?Looking for something to discuss, the “Twitter-blocked” may browse through the main feed searching for inspiration.

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The Mocking Of BP – Irresistible.

The British should be familiar with parodies. After all they invented the form… BP is ripe for mocking, as witnessed by the launch of the faux BP Twitter account, @BPGlobalPR, which already has outdistanced BP’s real Twitter stream, attracting nearly 60,000 followers, compared to the company’s 7,000 followers.

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How Not To Market on Facebook

1. Mass Emails: I currently have approximately seventy-three messages waiting for me on my page. I have no intention of reading them, for the most part, because they are all invites to ‘The Best Opening Night Of The Best Play Ever!’ or ‘Open Mic Night At The Improv!” Thus, most of them are for events that are in Boston, Chicago, or New York. It becomes painfully obvious that the sender has no idea that I live in Los Angeles, and even more painfully obvious that I am just a number, a member of their growing horde, an inadvertent member of a fan club.

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QR: Bar Code For The Masses

“QR,” as “Quick Response” technology is referred to, has been around in Japan ever since the technology was first created by the Japanese corporation Denso-Wave, back in 1994. It is simply a bar code that delivers an arsenal of information to a device that can scan it. Surprisingly, while Japan has been immersed in it for the last 16 years, we are just now starting to see a “QR” phenomenon in the US. As it turns out, mobile phones are the perfect scanner for QR.

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Terrifying Thriller: No Social Media Oversight (Video)

The next video by The Pollack PR Marketing Group as part of our monthly 25th anniversary celebration.

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Living Naked

I remember watching a documentary on nudists when I was of an age that I couldn’t yet buy my own “nudist” magazines at the drugstore…the ones with the brown wrappers…if they even bothered wrapping them. The documentary talked about the “freedom of nudity”, its “natural state” and “the beauty of the human form.”

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