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Agility PR: Authenticity: The new buzz word—how to achieve it

The word “authentic” or “authenticity” as it is often used, is today very popular indeed. Everyone wants to be perceived as authentic. Authenticity is attractive. But curiously enough, nobody can really describe why someone comes across as being authentic. Clearly it must be a combination of personality traits. But what?

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Forbes: Using Content Strategy To Cut Through The Information Clutter

The modern news consumer suffers from a 21st century disease that we’ll call information tachyphemia. Its cause? An excessive amount of exposure to messages from broadcast, print and online platforms, whether we are conscious of it or not. The inescapable reality of communications consumption is eye-popping. There is now an advertisement on everything from television shows to online widgets, pop-up ads and paid social media. As a result, the modern news consumer is completely and utterly desensitized.

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The Anatomy of an Award-Winning Public Relations Campaign - A Webinar and Live Tweeting Experience

The Pollack PR Marketing President, Stefan Pollack, joined PR experts from around the world for a webinar "The Anatomy of an Award-Winning Public Relations Campaign" hosted by Worldcom Public Relations Group! Check out some expert insights here.

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The Art of Storytelling

Twenty years ago today, Harry Potter and the Sorcerer’s Stone was published; over the course of the last two decades, this magical series has had a profound impact on pop culture.

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Forbes: To Connect With Gen Z, Marketers Need To Listen

When I first published my book Disrupted, From Gen Y to iGen: Communicating with the Next Generation in 2013, I felt that the public relations and marketing worlds were largely unprepared for the onslaught of this new type of consumer. I addressed the revolutionary realities of a new generation of consumers, which I labeled iGen (and is often referred to as Gen Z) coming into the marketplace and was prompted by an acute realization that they were just about to enter college.

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Red Nose Day!

Red Nose Day arrives tomorrow but the fundraising started today. At our agency RED is VERY special to us. We are inspired by the color red, as it signifies boldness and inspires fresh ideas. There is no better idea than to “don a Red Nose” and then do your part to help end child poverty -- one RED nose at a time.

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Lunch Anyone?

When it comes to lunch, our LA office has its fair share of options as to what makes a tasty quick bite in between speaking with the media, writing a creative brief or brainstorming that great disruptive idea. Whether it’s a Chipotle burrito, an order of Beef and Broccoli from Panda Express, or a burger from the newly opened Shake Shack, there are endless choices.

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April Fools’ Reflections

Amidst such a cluttered landscape, how does a brand ensure they see an ROI from a marketing campaign? Perhaps, it is finding a new calendar tie in...

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Shift Happens: The Kardashians Have Won

Last year, research showed that 62% of U.S. adults get news on social media. Facebook and Twitter have indeed become an increasingly important mode of news consumption; a formidable opportunity for news organizations to drive more traffic than ever to their websites—one might think.

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Music is in our DNA

Last summer we created a Spotify account for the agency and seasonally we rally the troops here at PPMG to contribute songs for themed playlists. Read more about the music in our agency DNA.

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