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Fundamentals To Building And Running A B2B Public Relations Program

Public Relations is crucial for business-to-business organizations, but what do companies need to define and establish before they hit the ground running in their efforts?

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Forbes: Defining What Makes A Business Unique - The Secret Sauce Of Marketing

Defining a business' unique value can be difficult, but the Forbes Agency Council has insights into how companies can communicate, and market, their advantages.

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Breaking Through Breaking News: How To Insert Your Expertise In A News Cycle

Capitalizing on breaking news stories is one of the fastest ways to insert yourself, or your company, into relevant storylines. Learn how to position yourself as a credible source and beat others to the punch when pitching reporters covering breaking news.

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Forbes: 15 Strategies To Effectively Combine SEO And Social Media Campaigns

SEO and social media both help market businesses, yet are often handled separately. Agency president Stefan Pollack and other Forbes Agency Council experts share their insights on effectively merging the two tactics.

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Marketing On TikTok? Better Take Off Your Filters

TikTok has Gen Zers and marketers alike paying attention. But why has TikTok found success where Instagram and other social media platforms have had trouble?

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When To Use Public Relations For B2B Organizations

PR can be a great tool for awareness, credibility, and even lead generation for B2B companies, if done right. How can you master the art of knowing when, where and how to effectively use PR for your B2B organization?

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Fortnite Is More Social Than Media, And That’s The Reason For Its Success

When a new brand goes viral and becomes not only a virtual gaming platform, but an entire movement onto itself, heads are bound to turn. Enter, Fortnite.

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Forbes: 14 Things To Remember When Creating 'Explainer' Videos

Creating video content is no piece of cake, but agency president Stefan Pollack and other marketing experts share their advice on producing the best explainer video possible.

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Forbes: 14 Unexpected Tips Experts Learned From Storytelling In Marketing

Marketers often need to develop stories to help sell their products and services. What are lessons that can be learned from storytellers in other fields?

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Four Ways To Measure ROI In Your Public Relations Programs

Although it can be difficult to directly correlate sales data to an earned media campaign, there are other ways of showing a campaign’s value.

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