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Forbes: 15 Ways B2B Marketers Can Provide A Better Customer Experience

Customer experience is big in the business-to-consumer field (B2C), but isn't prioritized as much in the business-to-business (B2B) community. We have advice to ensure you don't make this costly mistake.

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The Key To Successful Marketing In 2020: Empathy

Consumers want to know that a brand is interested in more than its bottom line, but how can brands and companies actually prove this to their desired customer base?

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Back to Basics: 6 Essential Tips to Nail Your Next Event

With the busy holiday season finally behind us, we thought that this might be the best of times to share – and revisit – some tips and advice for PR professionals at any career stage.

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The Confidence Of World Business Leaders Is Shaky -- Here's What You Can Do About It

Organizations should take a global lack of confidence as a wake-up call and identify the cracks in the foundation that is causing concern. Leaders must look at themselves and ask hard questions about what they are observing within the organization.

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Why TikTok Is Becoming Gen Z’s Favorite Social Media Platform

Why has Gen Z embraced TikTok? And how can marketers capitalize upon this new platform to help reach digitally native consumers?

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Forbes: 11 Effective Strategies For Designing Accessible Websites

Accessibility is crucial in website design. What do the experts think that businesses should keep in mind when developing an accessible website?

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Busting The Lead Generation Myth: Look Internally, Not Externally

The best leads in the world will do you no good if you haven’t first done work on yourself. Learn how you can understand your leads and relate them best to your brand.

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Forbes: 12 Important Tips To Remember For Creating An Effective Case Study

Developing a case study requires a careful arrangement of information and creativity without being overly promotional. What strategies and approaches do the experts recommend?

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Forbes: 15 Tips To Consider When Starting A Podcast

Podcasts are trending for businesses and brands alike, but there a lot of methods for failure when it comes to launching a podcast. Agency president Stefan Pollack and other experts offer tips on how to find success in a competitive area.

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Leveraging Numerator's Data Into Retail Thought Leadership And Expertise

As part of its thought leadership program, the agency leverages Numerator’s data and expert commentary to position Numerator as a thought leader and expert source in the retail space.

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