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Forbes: 14 Things To Remember When Creating 'Explainer' Videos

Creating video content is no piece of cake, but agency president Stefan Pollack and other marketing experts share their advice on producing the best explainer video possible.

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Forbes: 14 Unexpected Tips Experts Learned From Storytelling In Marketing

Marketers often need to develop stories to help sell their products and services. What are lessons that can be learned from storytellers in other fields?

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Four Ways To Measure ROI In Your Public Relations Programs

Although it can be difficult to directly correlate sales data to an earned media campaign, there are other ways of showing a campaign’s value.

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Forbes: Optimize Your Web Content For Voice Search With These 10 Tips

By 2020, half of all online searches will be conducted using voice search. How can today's marketers capitalize by optimizing their websites for voice search?

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Forbes: 14 Underused B2B Content Promotion Channels

Social sharing is down, but marketers aren't even considering a wide range of platforms for their B2B content. What underutilized forums should content marketers start using more?

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Defining Thought Leadership And Its Value To An Organization

There are a myriad of ways to position your organization as a thought leader in the industry, alerting key target audiences and appropriate centers of influence.

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Pillars To Building A Brand In Today’s Tech-Startup World

Startup marketing and branding has often been relegated to an afterthought. However, having a distinctive brand is an important asset in today’s highly competitive market.

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The Surge Of Communal Working Spaces And What this Means for Businesses Everywhere

Recently, the popular coworking space WeWork filed for IPO. This momentous business decision marks the beginning of a new era for working spaces – but what does this mean for traditional office life and its employees?

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Forbes: 12 Tips For Spreading The Word When Your Company Receives Kudos

How can you avoid self-serving company announcements or awards while still utilizing praise as an extremely valuable marketing tool?

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Forbes: Is Your Business' Website Traffic Declining? Here Are 14 Tips To Diagnose The Drop

Agency president Stefan Pollack, along with fellow members of the Forbes Agency Council, offers tips to help diagnose a sharp drop in your website traffic.

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