There currently exists a gap between perceptions of what media silos are important to communications professionals compared to that of CEOs.

Every morning, together with my first cup of coffee, as habit has it, I read the front page of The New York Times (NYT), followed by a perusing of the Op-Ed page for points of views from columnist that I respect.

March 25 is our agency’s birthday. It’s been 33 years since I founded The Pollack PR Marketing Group. It is a milestone for me personally, in the sense that every year in business is a milestone.

Digital ad spend is now set to officially overtake traditional ad spend in 2019. But, what exactly does this tipping of the advertising scale mean for businesses and marketers?

Coachella has elevated itself above a music festival and into a multi-day outdoor event and fashion show, providing fashion companies and brands a vital avenue to engage with millennials and Generation Z.

See how, if pulled off correctly, blogs can give brands and companies a major edge when it comes to engaging their target audiences.

Micro-influencers are stealing the show from celebrity endorsers at Coachella, AI is helping millennials becoming better managers, and more in this week's Interesting Reads.

Snapchat's survival, a platform for influencers, and the latest commercial uses for drones and robots in this week's Interesting Reads.

From advertisers paying consumers to smartphones detecting depression, the future of technology remains fascinating in this week's Interesting Reads.