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Personal Reflections On A 33-Year Old Agency Anniversary

March 25 is our agency’s birthday. It’s been 33 years since I founded The Pollack PR Marketing Group. It is a milestone for me personally, in the sense that every year in business is a milestone.

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Reflections on International Women's Day

As I reflect on the status of women around the world on International Women’s Day, my initial reaction is that it may be the best of times in our history to be a woman. Not yet enough.

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A PR Firm is Taken to Task -- And Buried...

Yesterday, a headline on the front page of the New York Times caught my attention. The following, was in the middle of the front page right under the Eagles' Super Bowl win – “Rogues, Despots and the Collapse of a PR Firm.”

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Forbes: 10 Agency Pros Share Their Biggest Time-Waster (And How They've Addressed It)

Business development is very important, but as an agency, we are often straddled with the laborious and costly RFP process. It can take a tremendous amount of non-billable time and is often difficult to interpret.

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Forbes: 10 Brainstorming Strategies That Work

Brainstorms without structure can turn into interesting discussions, but can also leave participants without any clear direction at the end. Schedule a meeting with measurable outcomes.

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Retaining Old and Securing New Customers: With a ‘Resolutioner’ Twist

Companies and organizations know that it is cheaper to retain existing customers, than win over new ones. However, if there were an almost guaranteed period when new customers would be looking for specific goods or services, it’d be silly for the company not to go after this new business. But what if it meant risking existing customer loyalty?

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red all about itInteresting Reads - The Week of April 20th

Interesting Reads is a series by PPMG featuring industry news that you may have missed. This week's edition features ESPN's updated mobile app and how data science can make decisions for PepsiCo.

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red all about itInteresting Reads - The Week of April 13th

Interesting Reads is a series by PPMG featuring industry news that you may have missed.

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red all about itInteresting Reads - The Week of April 6th

Interesting Reads is a series by PPMG featuring industry news that you may have missed.

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