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Celebrating The Pollack PR Marketing Group’s 20th Anniversary Of Our Partnership, In The Worldcom Public Relations Group

The impact of this partnership has become a worldwide advantage for agency clients, as well as shared clients, with international and domestic interests.

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For First Time, CEOs Have Their Say In 2019 Global Communications Report From USC Annenberg

There currently exists a gap between perceptions of what media silos are important to communications professionals compared to that of CEOs.

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NYT’s Op-Ed Columnist, David Brooks, Surprises

Every morning, together with my first cup of coffee, as habit has it, I read the front page of The New York Times (NYT), followed by a perusing of the Op-Ed page for points of views from columnist that I respect.

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read more strategies & musings
Fundamentals To Building And Running A B2B Public Relations Program

Public Relations is crucial for business-to-business organizations, but what do companies need to define and establish before they hit the ground running in their efforts?

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Forbes: Defining What Makes A Business Unique - The Secret Sauce Of Marketing

Defining a business' unique value can be difficult, but the Forbes Agency Council has insights into how companies can communicate, and market, their advantages.

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Breaking Through Breaking News: How To Insert Your Expertise In A News Cycle

Capitalizing on breaking news stories is one of the fastest ways to insert yourself, or your company, into relevant storylines. Learn how to position yourself as a credible source and beat others to the punch when pitching reporters covering breaking news.

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read more in the red
red all about itInteresting Reads - The Week Of October 11

Learn about a hotel room doubling as a time capsule for '90s kids, 8-bit-themed baseball cleats, and more in a throwback-heavy edition of Interesting Reads

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red all about itThe Pollack PR Marketing Group’s New Bundled Service Options Solves Challenges In Existing LeadGen Programs

New lead generation service packages include customer research, market research, branding, and marketing audits.

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red all about itInteresting Reads - The Week Of October 4

Learn about Facebook's adoption of a new Instagram feature, Google's "smart jacket," and Gen Z's political leanings in this week's edition of Interesting Reads.

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