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Celebrating The Pollack PR Marketing Group’s 20th Anniversary Of Our Partnership, In The Worldcom Public Relations Group

The impact of this partnership has become a worldwide advantage for agency clients, as well as shared clients, with international and domestic interests.

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For First Time, CEOs Have Their Say In 2019 Global Communications Report From USC Annenberg

There currently exists a gap between perceptions of what media silos are important to communications professionals compared to that of CEOs.

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NYT’s Op-Ed Columnist, David Brooks, Surprises

Every morning, together with my first cup of coffee, as habit has it, I read the front page of The New York Times (NYT), followed by a perusing of the Op-Ed page for points of views from columnist that I respect.

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read more strategies & musings
Forbes: 10 Persistent Myths About Brand Names That Need To Be Busted

Branding is a massive part of any company's marketing strategy, and can make or break many organizations and brands. However, there are many myths about brand name choice that need to debunked.

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Forbes: 15 Ways B2B Marketers Can Provide A Better Customer Experience

Customer experience is big in the business-to-consumer field (B2C), but isn't prioritized as much in the business-to-business (B2B) community. We have advice to ensure you don't make this costly mistake.

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The Key To Successful Marketing In 2020: Empathy

Consumers want to know that a brand is interested in more than its bottom line, but how can brands and companies actually prove this to their desired customer base?

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red all about itInteresting Reads - The Week Of January 24

Fornite and TikTok collide for a contest, while Clorox forms an influencer advisory board within this week's Interesting Reads.

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red all about itInteresting Reads - The Week Of January 17

Build-A-Bear will launch a Baby Yoda stuffed animal, while Tesla has created a car that can speak to passing pedestrians within this week's Interesting Reads.

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red all about itBlueGreen Water Technologies, Ltd, (BlueGreen) Retains The Pollack PR Marketing Group To Lead PR Efforts

The company’s groundbreaking technology, Lake Guard™ has been successfully deployed around the world, where it has demonstrated a rapid reduction of toxic species’ levels in the water accompanied by a clear improvement in the water’s overall biological condition.

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