Every morning, together with my first cup of coffee, as habit has it, I read the front page of The New York Times (NYT), followed by a perusing of the Op-Ed page for points of views from columnist that I respect.

March 25 is our agency’s birthday. It’s been 33 years since I founded The Pollack PR Marketing Group. It is a milestone for me personally, in the sense that every year in business is a milestone.

As I reflect on the status of women around the world on International Women’s Day, my initial reaction is that it may be the best of times in our history to be a woman. Not yet enough.

You wouldn’t get married without knowing your spouse. Make sure you’re doing the same with your paid social media budget. See how you can find a highly engaged and relevant audience to lift your marketing campaign.

Let’s face it: Brand confusion reigns out there in the marketplace. Is your product an experience or is it simply inexpensive? Is it a lifestyle, or is it simply the cheapest option? Find out how to sort through the confusion.

Transportation innovation remains a big part of the 21st Century's technology development. Where do we stand in 2018 when it comes to getting self-driven cars into mainstream society?

This week's Interesting Reads.

The recent expansion of agency’s LAB186 digital practice, designed to create branded content and digital marketing campaigns, allows us to apply a holistic approach to client solutions, fine-tuning campaigns by analyzing data at all consumer touchpoints.

This week's Interesting Reads.