Every morning, together with my first cup of coffee, as habit has it, I read the front page of The New York Times (NYT), followed by a perusing of the Op-Ed page for points of views from columnist that I respect.

March 25 is our agency’s birthday. It’s been 33 years since I founded The Pollack PR Marketing Group. It is a milestone for me personally, in the sense that every year in business is a milestone.

As I reflect on the status of women around the world on International Women’s Day, my initial reaction is that it may be the best of times in our history to be a woman. Not yet enough.

Working with influencers can be the most direct and personal route to your target audience, but how do PR professionals get influencers to feature their product?

Marketing funnels can be designed to nurture customers from prospect to purchaser, but the middle of the funnel is a vital, yet often overlooked key to success.

Online grocery shopping is big, with online services and traditional outlets competing for business. What should you know before you dive into this new way of food shopping?

This week's Interesting Reads.

This week's Interesting Reads.

With looming Black Friday and Cyber Monday data breaches and credit card fraud threatening to ruin holiday shoppers’ good cheer, the agency pitched expert commentary from LegalShield and secured numerous high-profile media placements.