The impact of this partnership has become a worldwide advantage for agency clients, as well as shared clients, with international and domestic interests.

There currently exists a gap between perceptions of what media silos are important to communications professionals compared to that of CEOs.

Every morning, together with my first cup of coffee, as habit has it, I read the front page of The New York Times (NYT), followed by a perusing of the Op-Ed page for points of views from columnist that I respect.

When done poorly, websites can actually drive away potential customers. What principles should be kept in mind to design a website that attracts customers while telling a brand's story?

Marketing trends can emerge quickly, and head into obscurity just as fast. What pieces of advice should companies incorporate when deciding whether or not to adopt a marketing trend?

Remember that Gen Z is a different type of consumer. Just because they are digital natives does not mean they engage in the same ways with businesses and brands as millennials do.

SpaceX is set to launch private citizens into orbit, while Mike Bloomberg launches an influencer-heavy social media strategy as part of this week's Interesting Reads.

IGTV makes its push to lure talent away from YouTube, while deepfakes are infiltrating TikTok as part of a social media tech-heavy edition of Interesting Reads.

How will we be watching the Super Bowl in 10 years? How did KFC sneak ads onto Spotify Premium? Find the answers and more in this week's Interesting Reads.