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NYT’s Op-Ed Columnist, David Brooks, Surprises

Every morning, together with my first cup of coffee, as habit has it, I read the front page of The New York Times (NYT), followed by a perusing of the Op-Ed page for points of views from columnist that I respect.

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Personal Reflections On A 33-Year Old Agency Anniversary

March 25 is our agency’s birthday. It’s been 33 years since I founded The Pollack PR Marketing Group. It is a milestone for me personally, in the sense that every year in business is a milestone.

Read Morestrategies & musings
read more strategies & musings
Amazon Is Piloting A New Delivery Robot, And Changing The Future Of Commerce

Amazon recently announced its new pilot program for a delivery robot named Scout. This could spell out a new normal for how online orders reach consumers – but at what cost?

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For Brands, Does Getting Political Pay Dividends Or Alienate Audiences?

The decision for brands and marketers to get political in their advertising is not one that should be taken lightly. What have past marketing examples shown us, and what wisdom can they give today's companies?

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Why Audiences Are Connecting To Vertical Videos

Audiences are spending more time on their mobile devices and more time viewing content. How can video orientation directly create content that’s more likely to connect with an audience?

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read more in the red
red all about itInteresting Reads - The Week Of March 15

TikTok app is rewriting the world and beauty companies are making a play for SXSW... learn more about all that and more in this week's wacky Interesting Reads.

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red all about itPlaytika Leverages An NHL Sponsorship With The Montreal Canadiens

PPMG helped Playtika announce a new corporate sponsorship with the NHL’s Montreal Canadiens, in partnership with Playtika’s World Series of Poker mobile game.

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red all about itPPMG Gets Cooking With Bingo Blitz

The agency teamed up with Bingo Blitz to carry out an exciting recipe contest, implementing a digital marketing campaign and bringing in famed chef Ludo Lefebvre, to judge user-submitted recipes.

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