Every morning, together with my first cup of coffee, as habit has it, I read the front page of The New York Times (NYT), followed by a perusing of the Op-Ed page for points of views from columnist that I respect.

March 25 is our agency’s birthday. It’s been 33 years since I founded The Pollack PR Marketing Group. It is a milestone for me personally, in the sense that every year in business is a milestone.

As I reflect on the status of women around the world on International Women’s Day, my initial reaction is that it may be the best of times in our history to be a woman. Not yet enough.

You wouldn’t get married without knowing your spouse. Make sure you’re doing the same with your paid social media budget. See how you can find a highly engaged and relevant audience to lift your marketing campaign.

Let’s face it: Brand confusion reigns out there in the marketplace. Is your product an experience or is it simply inexpensive? Is it a lifestyle, or is it simply the cheapest option? Find out how to sort through the confusion.

Transportation innovation remains a big part of the 21st Century's technology development. Where do we stand in 2018 when it comes to getting self-driven cars into mainstream society?

The United States Navy Seabee Museum turned to the agency looking to create brand-new, high-quality informational videos as an added element for its visitors.

This week's Interesting Reads.

The recent expansion of agency’s LAB186 digital practice, designed to create branded content and digital marketing campaigns, allows us to apply a holistic approach to client solutions, fine-tuning campaigns by analyzing data at all consumer touchpoints.