Celebrating The Pollack PR Marketing Group’s 20th Anniversary Of Our Partnership, In The Worldcom Public Relations Group

The impact of this partnership has become a worldwide advantage for agency clients, as well as shared clients, with international and domestic interests.

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For First Time, CEOs Have Their Say In 2019 Global Communications Report From USC Annenberg

There currently exists a gap between perceptions of what media silos are important to communications professionals compared to that of CEOs.

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NYT’s Op-Ed Columnist, David Brooks, Surprises

Every morning, together with my first cup of coffee, as habit has it, I read the front page of The New York Times (NYT), followed by a perusing of the Op-Ed page for points of views from columnist that I respect.

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Forbes: 13 Website Design Principles Any Business Should Keep In Mind

When done poorly, websites can actually drive away potential customers. What principles should be kept in mind to design a website that attracts customers while telling a brand's story?

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Forbes: Deciding What Marketing Trends To Adopt: 12 Key Criteria

Marketing trends can emerge quickly, and head into obscurity just as fast. What pieces of advice should companies incorporate when deciding whether or not to adopt a marketing trend?

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Why Gen Z Is Cynical About Your Restaurant Marketing Shenanigans

Remember that Gen Z is a different type of consumer. Just because they are digital natives does not mean they engage in the same ways with businesses and brands as millennials do.

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red all about itInteresting Reads: The Week Of February 21

SpaceX is set to launch private citizens into orbit, while Mike Bloomberg launches an influencer-heavy social media strategy as part of this week's Interesting Reads.

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red all about itInteresting Reads - The Week Of February 14

IGTV makes its push to lure talent away from YouTube, while deepfakes are infiltrating TikTok as part of a social media tech-heavy edition of Interesting Reads.

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red all about itInteresting Reads - The Week Of February 7

How will we be watching the Super Bowl in 10 years? How did KFC sneak ads onto Spotify Premium? Find the answers and more in this week's Interesting Reads.

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