In a recent NYT article headlined, “The Decline of the Baronial CEO,” in which it stated that the CEO, whether of a private or public company, had to recognize that they were no longer the “baronial chief executive of another era, sitting atop an industrial dominion with all the attendant privileges.”

I once visited Omaha Beach on the coast of Normandy, France, the beach where during World War II, the Allies landed on June 6, 1944, known as D-Day.

As a longtime loyalist to The New York Times (NYT), I read a title with a start and a smile at its cleverness, namely, “All The Views Fit To Cause Fits,” referring to a new NYT column by Bret Stephens. The title is really ingenious and attention grabbing, and a play on the treasured words, “All the News That’s Fit To Print.”

With summer in full force, now is the time when most families and young professionals take time out of their hectic schedules to go on vacation and “unplug” so to speak. In an industry like Public Relations where there is a demand for 24-hour attention and constant news monitoring, the concept of unplugging isn’t always the easiest.

The word “authentic” or “authenticity” as it is often used, is today very popular indeed. Everyone wants to be perceived as authentic. Authenticity is attractive. But curiously enough, nobody can really describe why someone comes across as being authentic. Clearly it must be a combination of personality traits. But what?

The modern news consumer suffers from a 21st century disease that we’ll call information tachyphemia. Its cause? An excessive amount of exposure to messages from broadcast, print and online platforms, whether we are conscious of it or not. The inescapable reality of communications consumption is eye-popping. There is now an advertisement on everything from television shows to online widgets, pop-up ads and paid social media. As a result, the modern news consumer is completely and utterly desensitized.

Interesting Reads is a new series by PPMG featuring industry news that you may have missed.

RedZone a Helios and Matheson Analytics Inc. (NASDAQ:HMNY) company and creator of the personal safety navigation tool for situational awareness, RedZone MapTM partnered with The Pollack PR Marketing Group (PPMG) in order to broaden business and consumer awareness in the U.S.

The Pollack PR Marketing Group released a new case study featuring their work with SodaStream on promoting their Paris Hilton April Fools campaign Nanodrop.