Every morning, together with my first cup of coffee, as habit has it, I read the front page of The New York Times (NYT), followed by a perusing of the Op-Ed page for points of views from columnist that I respect.

March 25 is our agency’s birthday. It’s been 33 years since I founded The Pollack PR Marketing Group. It is a milestone for me personally, in the sense that every year in business is a milestone.

As I reflect on the status of women around the world on International Women’s Day, my initial reaction is that it may be the best of times in our history to be a woman. Not yet enough.

On the heels of its latest iPhone release, retail giant Apple shows no signs of slowing down its expansion into more and more areas of the technology world.

You wouldn’t get married without knowing your spouse. Make sure you’re doing the same with your paid social media budget. See how you can find a highly engaged and relevant audience to lift your marketing campaign.

Let’s face it: Brand confusion reigns out there in the marketplace. Is your product an experience or is it simply inexpensive? Is it a lifestyle, or is it simply the cheapest option? Find out how to sort through the confusion.

Client LegalShield paid tribute to founder and longtime CEO and Chairman Harland C. Stonecipher at its fourth annual Founder’s Day celebration by honoring civic leaders who share his mission to help the community and foster entrepreneurship.

This week's Interesting Reads.

This week's Interesting Reads.