The impact of this partnership has become a worldwide advantage for agency clients, as well as shared clients, with international and domestic interests.

There currently exists a gap between perceptions of what media silos are important to communications professionals compared to that of CEOs.

Every morning, together with my first cup of coffee, as habit has it, I read the front page of The New York Times (NYT), followed by a perusing of the Op-Ed page for points of views from columnist that I respect.

Branding is a massive part of any company's marketing strategy, and can make or break many organizations and brands. However, there are many myths about brand name choice that need to debunked.

Customer experience is big in the business-to-consumer field (B2C), but isn't prioritized as much in the business-to-business (B2B) community. We have advice to ensure you don't make this costly mistake.

Consumers want to know that a brand is interested in more than its bottom line, but how can brands and companies actually prove this to their desired customer base?

Fornite and TikTok collide for a contest, while Clorox forms an influencer advisory board within this week's Interesting Reads.

Build-A-Bear will launch a Baby Yoda stuffed animal, while Tesla has created a car that can speak to passing pedestrians within this week's Interesting Reads.

The company’s groundbreaking technology, Lake Guard™ has been successfully deployed around the world, where it has demonstrated a rapid reduction of toxic species’ levels in the water accompanied by a clear improvement in the water’s overall biological condition.