For First Time, CEOs Have Their Say In 2019 Global Communications Report From USC Annenberg

There currently exists a gap between perceptions of what media silos are important to communications professionals compared to that of CEOs.

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NYT’s Op-Ed Columnist, David Brooks, Surprises

Every morning, together with my first cup of coffee, as habit has it, I read the front page of The New York Times (NYT), followed by a perusing of the Op-Ed page for points of views from columnist that I respect.

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Personal Reflections On A 33-Year Old Agency Anniversary

March 25 is our agency’s birthday. It’s been 33 years since I founded The Pollack PR Marketing Group. It is a milestone for me personally, in the sense that every year in business is a milestone.

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Indio, Influencers and Instagram – Coachella’s Brand Marketing Appeal

Coachella has elevated itself above a music festival and into a multi-day outdoor event and fashion show, providing fashion companies and brands a vital avenue to engage with millennials and Generation Z.

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5 Reasons Blogs Can Boost Any Business

See how, if pulled off correctly, blogs can give brands and companies a major edge when it comes to engaging their target audiences.

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Amazon Is Piloting A New Delivery Robot, And Changing The Future Of Commerce

Amazon recently announced its new pilot program for a delivery robot named Scout. This could spell out a new normal for how online orders reach consumers – but at what cost?

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red all about itInteresting Reads - The Week Of April 19

Micro-influencers are stealing the show from celebrity endorsers at Coachella, AI is helping millennials becoming better managers, and more in this week's Interesting Reads.

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red all about itInteresting Reads - The Week of April 12

Snapchat's survival, a platform for influencers, and the latest commercial uses for drones and robots in this week's Interesting Reads.

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red all about itInteresting Reads - The Week Of April 5

From advertisers paying consumers to smartphones detecting depression, the future of technology remains fascinating in this week's Interesting Reads.

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