Every morning, together with my first cup of coffee, as habit has it, I read the front page of The New York Times (NYT), followed by a perusing of the Op-Ed page for points of views from columnist that I respect.

March 25 is our agency’s birthday. It’s been 33 years since I founded The Pollack PR Marketing Group. It is a milestone for me personally, in the sense that every year in business is a milestone.

As I reflect on the status of women around the world on International Women’s Day, my initial reaction is that it may be the best of times in our history to be a woman. Not yet enough.

Google Analytics is a crucial tool for marketers. PPMG's Stefan Pollack offered one of 14 insights into how agencies should be properly using every function of the analytics platform.

Super Bowl Sunday is almost here. The agency’s President, Stefan Pollack, was featured in the Forbes Agency Council’s latest piece, '11 Strategies For Keeping Viewers Engaged After A High-Profile Ad'.

Vine is out, but Byte is in. The new social media app is centered around video content, and has the possibility to become a multi-million-user platform like its predecessor.

This week's Interesting Reads.

This week's Interesting Reads.

This week's Interesting Reads.