March 25 is our agency’s birthday. It’s been 33 years since I founded The Pollack PR Marketing Group. It is a milestone for me personally, in the sense that every year in business is a milestone.

As I reflect on the status of women around the world on International Women’s Day, my initial reaction is that it may be the best of times in our history to be a woman. Not yet enough.

Yesterday, a headline on the front page of the New York Times caught my attention. The following, was in the middle of the front page right under the Eagles' Super Bowl win – “Rogues, Despots and the Collapse of a PR Firm.”

Business development is very important, but as an agency, we are often straddled with the laborious and costly RFP process. It can take a tremendous amount of non-billable time and is often difficult to interpret.

Brainstorms without structure can turn into interesting discussions, but can also leave participants without any clear direction at the end. Schedule a meeting with measurable outcomes.

Companies and organizations know that it is cheaper to retain existing customers, than win over new ones. However, if there were an almost guaranteed period when new customers would be looking for specific goods or services, it’d be silly for the company not to go after this new business. But what if it meant risking existing customer loyalty?

Interesting Reads is a series by PPMG featuring industry news that you may have missed.

Interesting Reads is a series by PPMG featuring industry news that you may have missed.

SodaStream, the No. 1 sparkling water brand in the world, has become synonymous for disruptive marketing video campaigns and its 2018 April Fools’ video, “SodaSoak” follows suit.