Every morning, together with my first cup of coffee, as habit has it, I read the front page of The New York Times (NYT), followed by a perusing of the Op-Ed page for points of views from columnist that I respect.

March 25 is our agency’s birthday. It’s been 33 years since I founded The Pollack PR Marketing Group. It is a milestone for me personally, in the sense that every year in business is a milestone.

Amazon recently announced its new pilot program for a delivery robot named Scout. This could spell out a new normal for how online orders reach consumers – but at what cost?

The decision for brands and marketers to get political in their advertising is not one that should be taken lightly. What have past marketing examples shown us, and what wisdom can they give today's companies?

Audiences are spending more time on their mobile devices and more time viewing content. How can video orientation directly create content that’s more likely to connect with an audience?

As the reigns of purchasing power have shifted to a new more digitally savvy generation, the consumer journey is no longer so simple.

TikTok app is rewriting the world and beauty companies are making a play for SXSW... learn more about all that and more in this week's wacky Interesting Reads.

PPMG helped Playtika announce a new corporate sponsorship with the NHL’s Montreal Canadiens, in partnership with Playtika’s World Series of Poker mobile game.