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A Voice Of Reason

As a longtime loyalist to The New York Times (NYT), I read a title with a start and a smile at its cleverness, namely, “All The Views Fit To Cause Fits,” referring to a new NYT column by Bret Stephens. The title is really ingenious and attention grabbing, and a play on the treasured words, “All the News That’s Fit To Print.”

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What Makes A Pioneering Company

It is generally understood that innovation is the fuel that drives success. I say it is also takes courage, the ability to imagine the impossible, anticipate new needs in the marketplace and have visionaries in place within the company that can move ideas forward internally.

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When A Belated “Mea Culpa” Is Not Enough…

By now, there surely is no one left who watches or reads anything at all -- who has not seen the outrageous videoed scene of a passenger forcibly removed from his paid United Airlines flight.

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read more strategies & musings
Red Nose Day!

Red Nose Day arrives tomorrow but the fundraising started today. At our agency RED is VERY special to us. We are inspired by the color red, as it signifies boldness and inspires fresh ideas. There is no better idea than to “don a Red Nose” and then do your part to help end child poverty -- one RED nose at a time.

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Lunch Anyone?

When it comes to lunch, our LA office has its fair share of options as to what makes a tasty quick bite in between speaking with the media, writing a creative brief or brainstorming that great disruptive idea. Whether it’s a Chipotle burrito, an order of Beef and Broccoli from Panda Express, or a burger from the newly opened Shake Shack, there are endless choices.

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April Fools’ Reflections

Amidst such a cluttered landscape, how does a brand ensure they see an ROI from a marketing campaign? Perhaps, it is finding a new calendar tie in...

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read more in the red
New Case Study: April Fools with SodaStream and Paris Hilton

The Pollack PR Marketing Group released a new case study featuring their work with SodaStream on promoting their Paris Hilton April Fools campaign Nanodrop.

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Noemi Pollack’s Desk (May)

Greetings: What is with the enduring power of television? This month we found out that it is holding its decades-long lead over other news sources. What else was interesting this month was that it turns out consumers are not much interested in ads.

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Noemi Pollack’s Desk (April)

Greetings: What is with the enduring power of television? This month we found out that it is holding its decades-long lead over other news sources. What else was interesting this month was that it turns out consumers are not much interested in ads.

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read more red all about it