The impact of this partnership has become a worldwide advantage for agency clients, as well as shared clients, with international and domestic interests.

There currently exists a gap between perceptions of what media silos are important to communications professionals compared to that of CEOs.

Every morning, together with my first cup of coffee, as habit has it, I read the front page of The New York Times (NYT), followed by a perusing of the Op-Ed page for points of views from columnist that I respect.

SEO and social media both help market businesses, yet are often handled separately. Agency president Stefan Pollack and other Forbes Agency Council experts share their insights on effectively merging the two tactics.

TikTok has Gen Zers and marketers alike paying attention. But why has TikTok found success where Instagram and other social media platforms have had trouble?

PR can be a great tool for awareness, credibility, and even lead generation for B2B companies, if done right. How can you master the art of knowing when, where and how to effectively use PR for your B2B organization?

Fixing Instagram's fake follower problem and Polaroid's analog approach to smartphone photos highlight an image-heavy edition of Interesting Reads.

Figuring out how to measure Instagram success beyond Likes, teens creating their own news outlets, and a YouTube star some call "this generation's Mickey Mouse" highlight a youth-centric Interesting Reads.

The agency drove awareness to client BlueGreen’s first toxic algae treatment in the United States, receiving notable coverage after the product's positive results in Ohio's Chippewa Lake.