Well-regarded as a national leader in the public relations and strategic communications industries, Stefan’s nature is to get involved. Whether it is chairing an industry association or a chamber of commerce, or being on a Board of Director of a trade or environmental council/foundation, or teaching PR and journalism to university students, Stefan feels that staying on the sidelines is never an option.
He brings this sense of involvement and leadership to the agency, combining his business acumen and background with creativity. He believes that those PR and marketing campaigns that stand out from the clutter are imaginative, built on sound business decisions and key into industry sectors’ current business climate.
Stefan is steadfast in his conviction that PR requires a certain level of personal intellectual curiosity, one that can’t really be taught which, in turn, forces people to ask the right questions and push the boundaries. He dwells on this with his PR students at USC’s Annenberg School for Communication and Journalism where, for the last 15 years, he has been an Adjunct Professor.
Known for his 2 AM brainstorming emails, Stefan has a huge appetite for reading and watching all things related to his wide interests, such as water issues, technology and social media. He is particularly interested in the next generation — after the millennials — which he coined “iGen,” discussed in his first book, “Disrupted, from GenY to iGen, Communicating With The Next Generation,” a book that explores the challenges and opportunities of the new “disrupted” communications landscape. His next big adventure: another book profiling successful “iGeners.”
Stefan holds a degree in Finance and Entrepreneurship from the University of Southern California Marshall School of Business. He resides in Los Angeles with his wife Karen and daughters Elyse and Sophie.