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Redwire: an industry newsletter from ppmg

Noemi Pollack’s Desk (May)

Greetings: This month, GenXers are in the news, with views on healthcare, which are very different when compared to previous generations. United Airlines has stayed in the news, much to the despair of the airline. But stuff like that just doesn't go away, easily.  The News Integrity Initiative is being launched with Facebook as its founding funders. The need for such an Initiative is worrisome, but real. Maybe you missed some of it, but here it is...

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... from Noemi Pollack's Desk -
May

Greetings: This month, GenXers are in the news, with views on healthcare, which are very different when compared to previous generations. United Airlines has stayed in the news, much to the despair of the airline. But stuff like that just doesn't go away, easily.  The News Integrity Initiative is being launched with Facebook as its founding funders. The need for such an Initiative is worrisome, but real. Maybe you missed some of it, but here it is...

Noemi is Founder and CEO of The Pollack PR Marketing Group, an integrated agency based in Los Angeles with offices in New York, celebrating its 32nd year of driving influence and branding awareness.

Stories You May Have Missed…

Look To Generation X To See The Future Of Health Care

STAT

It's an interesting generation for many reasons. GenXers were the first to grow up in an era of internet-available health information. They also grew up with direct-to-consumer advertising for prescription drugs and consumer activism in health care. They witnessed firsthand the AIDS crisis and the dawn of health advocacy. As a result, they bring a less passive and more discerning attitude towards health than the generations that preceded them. Read More.

Will United's PR Disaster Finally Make Airlines Reconsider The Hated Practice Of Overbooking?

AdWeek

Now that it's gone viral, the video showing three burly airport security officers physically dragging a screaming passenger off United Airlines Flight 3411 in April has left the carrier with quite the public relations nightmare - along with a broader question: Will this very public, shocking incident result in broader changes to airline booking policies? Read More.

The News Integrity Initiative Launches With Facebook As One Of Its Founding Funders

AdWeek

Facebook is one of the founding funders of the News Integrity Initiative, a global consortium taking aim at fake news by advancing news literacy with the hopes of increasing trust in journalism.  The News Integrity Initiative will be run as an independent project by the CUNY Graduate School of Journalism under the auspices of the School's Tow-Knight. Read More.

Chobani CMO: Earned Media Is As Important As TV Or Events

AdvertisingAge

Chobani is refreshing its brand marketing this week, a move it says just happens to coincide with major press exposure. A campaign that debuted a day after Chobani and its founder, Hamdi Ulukaya, were featured on "60 Minutes." It also comes after the release of a lengthy April cover story in Fast Company profiling Mr. Ulukaya, which both Chobani and the founder himself shared on social media. Of course, these pieces are not advertising, and Chobani did not pay for them. Still... Read More.

Agency News

What Makes A Pioneering Company

"It is generally understood that innovation is the fuel that drives success. I say it is also takes courage, the ability to imagine the impossible, anticipate new needs in the marketplace and have visionaries in place within the company that can move ideas forward internally." Read more of Noemi Pollack's post here.

When A Belated "Mea Culpa" Is Not Enough

"By now, there surely is no one left who watches or reads anything at all -- who has not seen the outrageous videoed scene of a passenger forcibly removed from his paid United Airlines flight.  But what is new is that, after two days of international outrage and some initial mumbo jumbo, defensive remarks from the United Airlines CEO Munoz, a real apology happened, along with a promise to fix things." Read more of Noemi Pollack's post here

O'Dwyer's: FTC Puts Influencers In the Crosshairs

"Now that brands are paying a premium for influencers and driving what very well may be a bubble in the industry, it is not at all surprising that the FTC took notice," said Stefan Pollack, president of The Pollack PR Marketing Group. "In the age of fake news, it is more important than ever that both brands and influencers are ethical and transparent with consumers. You cannot put a price on trust and credibility - not even with shares and retweets." Read the full article by agency President, Stefan Pollack here.

Leveraging PR for Product Launches - A Webinar and Live Tweeting Experience  

Senior Vice President Will Ostedt joined PR experts across the country for a webinar "How to leverage smart Public Relations to launch products, companies or services in North America," hosted by Worldcom Public Relations Group. We took to Twitter during the webinar to highlight some of the expert advice - check out the Storify by clicking here

Farm Dog

The agency is working with a new Ag technology startup, Farm Dog.  Farm Dog is a comprehensive, standardized system for pest and disease management that includes an in-field workflow tool and web dashboard supported by data analytics. Designed for both farmers and field scouts, the new app enables users to track pests, diseases, weeds, trap counts, and other findings in real-time.  The agency will be implementing an aggressive social media campaign to target growers and influencers and drive use of the app.

Law360: A Law Firm's Guide To Social Media

There is no magical cookie-cutter recipe for success on social media. But the good news is, the framework of a social media strategy is no different than a recipe. In her article, which first appeared on Law360, Account Supervisor (and law school graduate) Julie Bagdikian shares social media guidelines for law firms from identifying audiences and goals, to determining a strategy and content.

And We Add A Few Client Highlights…

LEOcoin Gets an Upgrade

Digital currency and bitcoin alternative LEOcoin, just underwent a major upgrade to its system to expand its base of global merchants and improve upon anonymity features in the wallet. The significant upgrade is a huge development for the currency and milestone for LEO, a firm dedicated to empowering entrepreneurs throughout the world through networking marketing. Upon launch of the upgrade, the agency promoted the upgrade to LEO and LEOcoin's online properties to secure widespread awareness and engagement.

LegalShield Growing To New Heights

Congratulations to our client LegalShield on reaching a new record high for the fourth consecutive month with 1.63 million members for its legal plans and identity theft solution. It has been a busy first quarter for North America's leading provider of affordable legal plans. In its efforts to develop a thought leadership platform for LegalShield's senior leadership, positioning them as experts in the industry, the Agency secured three articles in Forbes, including an op-ed piece authored by CEO Jeff Bell, and a piece by Senior Vice President and Chief Digital Officer David Coffey published in The Hill.

want more redwire? Get it in your email!
Redwire: an industry newsletter from ppmg

from
Noemi
Pollack’s
Desk

May

Greetings: This month, GenXers are in the news, with views on healthcare, which are very different when compared to previous generations. United Airlines has stayed in the news, much to the despair of the airline. But stuff like that just doesn't go away, easily.  The News Integrity Initiative is being launched with Facebook as its founding funders. The need for such an Initiative is worrisome, but real. Maybe you missed some of it, but here it is...

Interesting
Reads

Look To Generation X To See The Future Of Health Care

STAT

It's an interesting generation for many reasons. GenXers were the first to grow up in an era of internet-available health information. They also grew up with direct-to-consumer advertising for prescription drugs and consumer activism in health care. They witnessed firsthand the AIDS crisis and the dawn of health advocacy. As a result, they bring a less passive and more discerning attitude towards health than the generations that preceded them. Read More.

Will United's PR Disaster Finally Make Airlines Reconsider The Hated Practice Of Overbooking?

AdWeek

Now that it's gone viral, the video showing three burly airport security officers physically dragging a screaming passenger off United Airlines Flight 3411 in April has left the carrier with quite the public relations nightmare - along with a broader question: Will this very public, shocking incident result in broader changes to airline booking policies? Read More.

The News Integrity Initiative Launches With Facebook As One Of Its Founding Funders

AdWeek

Facebook is one of the founding funders of the News Integrity Initiative, a global consortium taking aim at fake news by advancing news literacy with the hopes of increasing trust in journalism.  The News Integrity Initiative will be run as an independent project by the CUNY Graduate School of Journalism under the auspices of the School's Tow-Knight. Read More.

Chobani CMO: Earned Media Is As Important As TV Or Events

AdvertisingAge

Chobani is refreshing its brand marketing this week, a move it says just happens to coincide with major press exposure. A campaign that debuted a day after Chobani and its founder, Hamdi Ulukaya, were featured on "60 Minutes." It also comes after the release of a lengthy April cover story in Fast Company profiling Mr. Ulukaya, which both Chobani and the founder himself shared on social media. Of course, these pieces are not advertising, and Chobani did not pay for them. Still... Read More.

Redwire: an industry newsletter from ppmg

What Makes A Pioneering Company

"It is generally understood that innovation is the fuel that drives success. I say it is also takes courage, the ability to imagine the impossible, anticipate new needs in the marketplace and have visionaries in place within the company that can move ideas forward internally." Read more of Noemi Pollack's post here.

When A Belated "Mea Culpa" Is Not Enough

"By now, there surely is no one left who watches or reads anything at all -- who has not seen the outrageous videoed scene of a passenger forcibly removed from his paid United Airlines flight.  But what is new is that, after two days of international outrage and some initial mumbo jumbo, defensive remarks from the United Airlines CEO Munoz, a real apology happened, along with a promise to fix things." Read more of Noemi Pollack's post here

O'Dwyer's: FTC Puts Influencers In the Crosshairs

"Now that brands are paying a premium for influencers and driving what very well may be a bubble in the industry, it is not at all surprising that the FTC took notice," said Stefan Pollack, president of The Pollack PR Marketing Group. "In the age of fake news, it is more important than ever that both brands and influencers are ethical and transparent with consumers. You cannot put a price on trust and credibility - not even with shares and retweets." Read the full article by agency President, Stefan Pollack here.

Leveraging PR for Product Launches - A Webinar and Live Tweeting Experience  

Senior Vice President Will Ostedt joined PR experts across the country for a webinar "How to leverage smart Public Relations to launch products, companies or services in North America," hosted by Worldcom Public Relations Group. We took to Twitter during the webinar to highlight some of the expert advice - check out the Storify by clicking here

Farm Dog

The agency is working with a new Ag technology startup, Farm Dog.  Farm Dog is a comprehensive, standardized system for pest and disease management that includes an in-field workflow tool and web dashboard supported by data analytics. Designed for both farmers and field scouts, the new app enables users to track pests, diseases, weeds, trap counts, and other findings in real-time.  The agency will be implementing an aggressive social media campaign to target growers and influencers and drive use of the app.

Law360: A Law Firm's Guide To Social Media

There is no magical cookie-cutter recipe for success on social media. But the good news is, the framework of a social media strategy is no different than a recipe. In her article, which first appeared on Law360, Account Supervisor (and law school graduate) Julie Bagdikian shares social media guidelines for law firms from identifying audiences and goals, to determining a strategy and content.

Paris and New York: "La Difference."

Our resident French New Yorker, Account Supervisor Julie Bagdikian, reflects on three ways public relations in the U.S. of A differ from relations publiques in France. Read more.

client
highlights

LEOcoin Gets an Upgrade

Digital currency and bitcoin alternative LEOcoin, just underwent a major upgrade to its system to expand its base of global merchants and improve upon anonymity features in the wallet. The significant upgrade is a huge development for the currency and milestone for LEO, a firm dedicated to empowering entrepreneurs throughout the world through networking marketing. Upon launch of the upgrade, the agency promoted the upgrade to LEO and LEOcoin's online properties to secure widespread awareness and engagement.

LegalShield Growing To New Heights

Congratulations to our client LegalShield on reaching a new record high for the fourth consecutive month with 1.63 million members for its legal plans and identity theft solution. It has been a busy first quarter for North America's leading provider of affordable legal plans. In its efforts to develop a thought leadership platform for LegalShield's senior leadership, positioning them as experts in the industry, the Agency secured three articles in Forbes, including an op-ed piece authored by CEO Jeff Bell, and a piece by Senior Vice President and Chief Digital Officer David Coffey published in The Hill.

SodaStream's April Fools' Gag: NanoDrop by Paris Hilton 

SodaStream has become synonymous for disruptive marketing video campaigns. April Fools' 2017 was no different, with PPMG playing an integral role in the development, logistics and coordination and media distribution of the launch of a new faux brand of condensed sparkling by Paris Hilton: NanoDrop. PPMG helped developed initial concept that led to NanoDrop and suggested engaging Paris Hilton in spoof video that conveyed brand messages. In addition to acting as a liaison with celebrity booker to secure Paris for "NanoDrop" campaign, PPMG coordinated meetings between booker, agents and SodaStream as well as exclusive media interviews with Paris's team, agency partners and HQ. The Pollack team was also responsible for drafting talking points for Paris's interviews, updating a global press release announcing the gag and arranging for its global distribution. On launch day, the PPMG team conducted outreach to health/wellness, marketing/advertising, food/beverage and corporate business verticals securing more than 712 million impressions.

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