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Redwire: an industry newsletter from ppmg

Noemi Pollack’s Desk (August)

Greetings: We are entering the "dog days" of summer, but marketing news does not seem to slow down. Stories are flying out about how brands are still struggling with their use of location data.  We heard this month the similarities and differences between Snapchat and Instagram.  I also noted that most people who get their news online could hardly remember where they heard it from - as in, what publication it was where they got their news ... (not really fair to publications, it seems). I also read that millennials' favorite brands are not always what we think they are and finally - cats and dogs as brand stars. Really? In case you missed these, read on...

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... from Noemi Pollack's Desk -
August

Greetings: We are entering the "dog days" of summer, but marketing news does not seem to slow down. Stories are flying out about how brands are still struggling with their use of location data.  We heard this month the similarities and differences between Snapchat and Instagram.  I also noted that most people who get their news online could hardly remember where they heard it from - as in, what publication it was where they got their news ... (not really fair to publications, it seems). I also read that millennials' favorite brands are not always what we think they are and finally - cats and dogs as brand stars. Really? In case you missed these, read on...

Noemi is Founder and CEO of The Pollack PR Marketing Group, an integrated agency based in Los Angeles with offices in New York, celebrating its 32nd year of driving influence and branding awareness.

Stories You May Have Missed…

Despite promise, brands still struggle using location data

Digiday

Interest in location-based ads spiked following the arrival of Snap Maps earlier this month, but many marketers believe getting accurate location data is still too complicated for them to spend more money on audience targeting in this way.  Forrester surveyed 203 senior marketers in March, and one-third of them said personalizing mobile ads using location data is a key struggle their organizations face. Read More.

Instagram Finally Explains How Stories Is Different From Snapchat

Fortune

It's an answer to the question we've all been waiting for: How is Instagram different from Snapchat? Instagram introduced Instagram Stories in 2016 - three years after Snapchat created a nearly identical feature. A story consists of 10-second videos and photos that disappear in 24 hours with very similar filters.  Although Instagram wasn't the first to create stories, it's taken a product Snapchat developed and improved on it by giving users access to all their favorite things in one place. Read More.

People who get news from social or search usually don't remember the news org that published it, survey find 

Nieman Lab

British news consumers who get news via social media or search platforms are more likely to remember the platform where they accessed a particular story rather than the outlet that originally published it, according to a study out Wednesday from the Reuters Institute for the Study of Journalism at the University of Oxford. Read More.

A New Look at Millennials' Favorite Brands Shows a Few Surprises Climbing the List

Adweek

It's probably no surprise that millennial consumers tend to spend their time and money with big digital brands. After all, many in this age cohort (now somewhere between 21 and 36 years old) were hitting their teens right around the time that today's online Goliaths were grabbing their first market share. So it follows that the results of a new study of brands favored by Gen-Y consumers, released today, is chock full of familiar names. Read More.

Agency News

Agility PR: Authenticity: The new buzz word - how to achieve it

by Noemi Pollack

The word "authentic" or "authenticity" as it is often used, is today very popular indeed.  Everyone wants to be perceived as authentic. Authenticity is attractive. But curiously enough, nobody can really describe why someone comes across as being authentic. Clearly it must be a combination of personality traits. But what? Read here.

Forbes: Using Content Strategy To Cut Through The Information Clutter

by Stefan Pollack

The modern news consumer suffers from a 21st century disease that we'll call information tachyphemia. Its cause? An excessive amount of exposure to messages from broadcast, print and online platforms, whether we are conscious of it or not. The inescapable reality of communications consumption is eye-opening. There is now an advertisement on everything from television shows to online widgets, pop-up ads and paid social media. As a result, the modern news consumer is completely and utterly desensitized. Read here.

Out of Office: How To "Unplug" Without Guilt, In A 24-Hour Industry

by Megan Gallagher

With summer in full force, now is the time when most families and young professionals take time out of their hectic schedules to go on vacation and "unplug" so to speak. In an industry like Public Relations where there is a demand for 24-hour attention and constant news monitoring, the concept of unplugging isn't always the easiest. Read here.

The Anatomy of an Award-Winning Public Relations Campaign - A Webinar and Live Tweeting Experience

by Olivia Walker

The Pollack PR Marketing President, Stefan Pollack, joined PR experts from around the world for a webinar "The Anatomy of an Award-Winning Public Relations Campaign" hosted by Worldcom Public Relations Group! Read here.

And We Add A Few Client Highlights…

Personal safety navigation app RedZone Map retains The Pollack PR Marketing Group and its Israeli PR marketing partner, Now You Global Communications, to expand crime tech leadership in the U.S.

The Pollack PR Marketing Group released a new case study featuring their work with Farmers & Merchants Bank serving as agency of record for the last great Main Street bank. The case study can be found here.

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Redwire: an industry newsletter from ppmg

from
Noemi
Pollack’s
Desk

August

Greetings: We are entering the "dog days" of summer, but marketing news does not seem to slow down. Stories are flying out about how brands are still struggling with their use of location data.  We heard this month the similarities and differences between Snapchat and Instagram.  I also noted that most people who get their news online could hardly remember where they heard it from - as in, what publication it was where they got their news ... (not really fair to publications, it seems). I also read that millennials' favorite brands are not always what we think they are and finally - cats and dogs as brand stars. Really? In case you missed these, read on...

Interesting
Reads

Despite promise, brands still struggle using location data

Digiday

Interest in location-based ads spiked following the arrival of Snap Maps earlier this month, but many marketers believe getting accurate location data is still too complicated for them to spend more money on audience targeting in this way.  Forrester surveyed 203 senior marketers in March, and one-third of them said personalizing mobile ads using location data is a key struggle their organizations face. Read More.

Instagram Finally Explains How Stories Is Different From Snapchat

Fortune

It's an answer to the question we've all been waiting for: How is Instagram different from Snapchat? Instagram introduced Instagram Stories in 2016 - three years after Snapchat created a nearly identical feature. A story consists of 10-second videos and photos that disappear in 24 hours with very similar filters.  Although Instagram wasn't the first to create stories, it's taken a product Snapchat developed and improved on it by giving users access to all their favorite things in one place. Read More.

People who get news from social or search usually don't remember the news org that published it, survey find 

Nieman Lab

British news consumers who get news via social media or search platforms are more likely to remember the platform where they accessed a particular story rather than the outlet that originally published it, according to a study out Wednesday from the Reuters Institute for the Study of Journalism at the University of Oxford. Read More.

A New Look at Millennials' Favorite Brands Shows a Few Surprises Climbing the List

Adweek

It's probably no surprise that millennial consumers tend to spend their time and money with big digital brands. After all, many in this age cohort (now somewhere between 21 and 36 years old) were hitting their teens right around the time that today's online Goliaths were grabbing their first market share. So it follows that the results of a new study of brands favored by Gen-Y consumers, released today, is chock full of familiar names. Read More.

Redwire: an industry newsletter from ppmg

Agility PR: Authenticity: The new buzz word - how to achieve it

by Noemi Pollack

The word "authentic" or "authenticity" as it is often used, is today very popular indeed.  Everyone wants to be perceived as authentic. Authenticity is attractive. But curiously enough, nobody can really describe why someone comes across as being authentic. Clearly it must be a combination of personality traits. But what? Read here.

Forbes: Using Content Strategy To Cut Through The Information Clutter

by Stefan Pollack

The modern news consumer suffers from a 21st century disease that we'll call information tachyphemia. Its cause? An excessive amount of exposure to messages from broadcast, print and online platforms, whether we are conscious of it or not. The inescapable reality of communications consumption is eye-opening. There is now an advertisement on everything from television shows to online widgets, pop-up ads and paid social media. As a result, the modern news consumer is completely and utterly desensitized. Read here.

Out of Office: How To "Unplug" Without Guilt, In A 24-Hour Industry

by Megan Gallagher

With summer in full force, now is the time when most families and young professionals take time out of their hectic schedules to go on vacation and "unplug" so to speak. In an industry like Public Relations where there is a demand for 24-hour attention and constant news monitoring, the concept of unplugging isn't always the easiest. Read here.

The Anatomy of an Award-Winning Public Relations Campaign - A Webinar and Live Tweeting Experience

by Olivia Walker

The Pollack PR Marketing President, Stefan Pollack, joined PR experts from around the world for a webinar "The Anatomy of an Award-Winning Public Relations Campaign" hosted by Worldcom Public Relations Group! Read here.

client
highlights

Personal safety navigation app RedZone Map retains The Pollack PR Marketing Group and its Israeli PR marketing partner, Now You Global Communications, to expand crime tech leadership in the U.S.

The Pollack PR Marketing Group released a new case study featuring their work with Farmers & Merchants Bank serving as agency of record for the last great Main Street bank. The case study can be found here.

We are putting an end to leaks...on the farm. The Pollack PR Marketing Group flexes its movie-making muscle with its newest video in support of  Netafim's FlexNet piping solution for Ag irrigation. 

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