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Noemi Pollack’s Desk (April)

Greetings: What is with the enduring power of television?  This month we found out that it is holding its decades-long lead over other news sources.  What else was interesting this month was that it turns out consumers are not much interested in ads. They are blocking them in droves, so what comes in its place? And just when we thought we had Millennials shopping habits in the "bag," here comes the next generation of shoppers with its own whims.  Did you notice that Snapchat is dealing with its own taunts? Maybe you wondered what the 50-inch bronze statue was all about that showed up in front of Wall Street's charging bull.  Maybe you missed some of it, but here it is…

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... from Noemi Pollack's Desk -
April

Greetings: What is with the enduring power of television?  This month we found out that it is holding its decades-long lead over other news sources.  What else was interesting this month was that it turns out consumers are not much interested in ads. They are blocking them in droves, so what comes in its place? And just when we thought we had Millennials shopping habits in the "bag," here comes the next generation of shoppers with its own whims.  Did you notice that Snapchat is dealing with its own taunts? Maybe you wondered what the 50-inch bronze statue was all about that showed up in front of Wall Street's charging bull.  Maybe you missed some of it, but here it is…

Noemi is Founder and CEO of The Pollack PR Marketing Group, an integrated agency based in Los Angeles with offices in New York, celebrating its 32nd year of driving influence and branding awareness.

Stories You May Have Missed…

The U.S. Media Landscape: New Study Reveals 57% of Americans Still Prefer to Get News From Television 

Bulldog Reporter

Despite the fact that the times are indeed changing for news media and consumer consumption, television continues to hold its decades-long lead over other sources as a news provider. Newspapers are holding their own, but have been hit hard by the rise of online sources. And although profits continue to increase in the TV industry, the trend that people are increasingly shifting their attention to online media cannot be ignored. Read More.

'Consumers are not interested in ads. They want uninterrupted experiences': Mastercard chief marketer

CNBC

According to MasterCard chief marketing officer Raja Rajamannar, people are no longer interested in advertising, and instead, want to experience brands. Consumers are not interested in ads; they want uninterrupted experiences. The fact that there are 225 million consumers who are active users of ad block[ers] is telling. It is all about story making, and it is through experiences that you give consumers where they become a part of the story. You enable them to create and tell their stories. Read More.

Retailers: Brace for a New Wave of Generational Disruption

eMarketer

Retailers still struggling to adjust to Millennial shopping preferences face a new wave of disruption with Gen Z in their wake.  While there are some similarities between young Millennials and their predecessors, there are also distinct differences, according to an Accenture survey of nearly 10,000 consumers ages 18 to 37 across 13 countries. For instance, while Facebook remains the most popular social platform for both younger (21-27) and older (28-37) Millennials, YouTube is the most regularly used social media platform among the very youngest group, those 20 and under. Read more.

Snapchat Needs To Evolve-- Or It'll Be Brutally Slaughtered By Facebook

Mashable

For Facebook, Snapchat isn't an app to be feared. It's a feature to be absorbed. The world's largest social network relentlessly taunts Snap Inc., their much smaller competitor known mostly for its disappearing messages app, by lifting Snap's core functionality and dumping it into a variety of products it doesn't belong. Read More.

The Backstory Behind That 'Fearless Girl' Statue on Wall Street 

The Atlantic

On the eve of International Women's Day, State Street Global Advisors, which manages some $2.5 trillion in assets, signaled its solidarity with the day's demonstrators. The company installed a roughly 50-inch-tall bronze statue of a defiant girl in front of Wall Street's iconic Charging Bull statue. The reaction to the statue, which was designed by artist Kristen Visbal, was immediate and powerful. Read More.

Agency News

Welcome to the PPMG team!

Meet Leora Nessim, our newest Account Coordinator in the PPMG Los Angeles office. Leora Nessim is a recent graduate of Barnard College of Columbia University, where she majored in Urban Studies. When asked as to why she chose that major, she will tell that it all had to do with the interdepartmental nature of the major, allowing her to cultivate a broad understanding of city life. It was also partly because she remembers well when her local pumpkin patch closed (she was 7 or so) due to the impending construction of a condominium, and that she was devastated. Leora had previous agency experience with a summer internship where she got into everything that is PR, which spurred her on to seek a career in PR.

Stefan Pollack accepted into Forbes Agency Council

PPMG president Stefan Pollack has been selected to serve on the Forbes Agency Council, an invitation-only community for senior-level executives in successful public relations, media strategy, creative and advertising agencies. Stefan joins other Forbes Agency Council members, all of whom have been hand-selected, to become part of a vetted, social capital-driven network of successful peers that look to make an even greater impact on the business world.

PPMG adds Netafim Corporate work

PPMG expanded its work with Netafim USA to include support for Netafim Corporate in Israel for the global launch of NetMaize, a new mobile irrigation-scheduling app for corn farmers using drip irrigation. The free app combines farmer inputs such as germination time, crop stage information, soil type and field location, with climate and weather data to develop a tailored drip irrigation protocol for corn growers using drip irrigation. The agency developed a launch strategy, as well as all online and offline content for use by Netafim's global subsidiaries when launching the product in their regions.

And We Add A Few Client Highlights…

Sneakers and Starting a Business at SXSW with LegalShield

At this year's SXSW Interactive in Austin, Texas, agency client LegalShield participated in two panel sessions. The first panel: "Legal Roadblocks for Startups" included YouTube star Jacques Slade, best known for his world-famous sneaker unboxing videos. The second panel titled "Affordable and Accessible Lawyers: Really?" was moderated by LegalShield CEO Jeff Bell and included Michael Hunter, Attorney General of Oklahoma. That evening, Bell and LegalShield hosted a post-panel afterglow reception to kick off the debut of LegalShield's new product, Launch by LegalShield, which provides industry-leading technology to aid with business and entity formation legal needs. Slade also moderated a mini panel of entrepreneurs and startup founders. You can see his journey with LegalShield at YouTube.com/kustoo

360 Views at Rooftop 360 on Rodeo Drive

Agency client Luxe Rodeo Drive Hotel, the only hotel on the world famous shopping street, invited influencers in lifestyle, travel, and health and wellness spaces, to come experience its new Rooftop 360. The rooftop venue, which recently launched, is available exclusively for guests, has an indoor-outdoor fitness center, spa treatment rooms and an outdoor movie screening area. As part of the overnight FAM event, influencers were treated to a private rooftop LIT Method class, mini spa treatments provided by The Spa On Rodeo and a screening of "Eat Pray Love" in Rooftop 360's outdoor cinema space. 

Engaging Entertaining Expert Paul Zahn features SodaStream on TV 

To tap into this year's awards and entertainment season, the SodaStream team engaged entertaining expert Paul Zahn for a series of broadcast segments with hydrating spritzers made by carbonating tap water with a SodaStream.

"Something Big," a Netafim USA Facebook campaign

The agency's Lab186 creative studio has been working with client Netafim USA to develop creative content that teases the launch of a new line of products.  The agency developed a series of teaser Facebook videos that promote the fact that the audience should expect "Something Big" to happen, without giving away the product announcement.  The series of "Something Big" videos are generating significant attention and engagement, as they are radically different than what has become normal for the drip irrigation/agriculture industry.

 
 
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