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Moviebill Exceeds 2 Million AR Scans in Premiere Issue

The results are in: Moviebill's inaugural issue for the opening of Avengers: Infinity War at Regal Theaters was distributed to 1 million audience members all over the U.S. Moviebill, a collectible magazine hand-delivered to Regal moviegoers, features fully-integrated augmented reality (AR) technology, accessible with the Regal mobile app. The AR integration was deployed on all 9 million users apps, and engagement for the weekend has exceeded 2 million scans. The results are in:  it is the largest reported AR engagement in the history of the industry.

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... from Noemi Pollack's Desk -
May

The results are in: Moviebill's inaugural issue for the opening of Avengers: Infinity War at Regal Theaters was distributed to 1 million audience members all over the U.S. Moviebill, a collectible magazine hand-delivered to Regal moviegoers, features fully-integrated augmented reality (AR) technology, accessible with the Regal mobile app. The AR integration was deployed on all 9 million users apps, and engagement for the weekend has exceeded 2 million scans. The results are in:  it is the largest reported AR engagement in the history of the industry.

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Redwire: an industry newsletter from ppmg

from
Noemi
Pollack’s
Desk

May

The results are in: Moviebill's inaugural issue for the opening of Avengers: Infinity War at Regal Theaters was distributed to 1 million audience members all over the U.S. Moviebill, a collectible magazine hand-delivered to Regal moviegoers, features fully-integrated augmented reality (AR) technology, accessible with the Regal mobile app. The AR integration was deployed on all 9 million users apps, and engagement for the weekend has exceeded 2 million scans. The results are in:  it is the largest reported AR engagement in the history of the industry.

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