Interesting Reads is a new series by PPMG featuring industry news that you may have missed.
A YouGov BrandIndex survey confirms that at the end of the day, it’s big digital brands winning millennials’ coveted views and dollars.
The answer we’ve been waiting for since the launch of Instagram Stories: Improvement of service is responsible the 15-40% drop in Snapchat views.
A new study shows readers often only remember the social platform they found articles through rather than the news brand who wrote the article itself.
Move over Bark Box, social pet influencers are being tapped by beauty brands to headline some of their biggest digital campaigns.
Companies struggle to effectively and efficiently implement location data in their marketing strategies. Knowing location data’s limits and accuracy is vital to using the complex technology.