Interesting Reads. Industry news that you may have missed.
Three New York Time’s staffers have created a weekly Game of Thrones newsletter that has open rates exceeding 100 percent. Beyond fandom, their strategy has been the perfect mix of content.
Twitter is testing a monthly subscription to allow small to medium businesses to automatically boost their posts, to keep up with companies who have a large following or choose to promote Tweets.
Just marketing jargon? Research indicates that “digital natives” may have different habits and world views but aren’t learning in different ways.
This computer predicted the success of 10 major start-ups eight years ago. It’s new list points to safe bets for the future business and marketing.
Looking for a color to depend on now and forever? Millennial pink isn’t new and it isn’t fading away anytime soon.
After a new study, some groups are concerned that Facebook’s ‘psychographic profiling’ was used to create voter bias for certain personality types.
When almost 90% of consumers trust online recommendations nearly as much as ones made to their face it’s no surprise that marketers are turning to relatable faces for their new spokespeople.