Interesting Reads is a series by PPMG featuring industry news that you may have missed.
Today, it is not enough to be ‘relevant’ as it is to be important. Successful brands have figured out three key focal points to be successful at this.
98% of senior marketers believe having a content strategy is important for content marketing success, yet only 55% have a documented strategy.
Consumer-Packaged Goods are part of our daily lives and have been around for decades, but the market has evolved requiring brands to re-evaluate assumptions of their buyer's behaviors.
It’s become clear that today’s teen's attitudes and behaviors have been shaped by the smartphone. Some say this has led them to the brink of a mental health crisis.
With 70 percent of Gen Z says the phrase “watching television” means streaming something online, how will they change the future of television?
In the past decade, no other department/component in the enterprise has changed more than Marketing. Venture Beat explores the numerous and complex requirements of a modern CMO.