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Interesting Reads - The Week Of September 27

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Snap's 'Project Voldemort' dossier detailed Facebook's copycat moves - Engadget

It’s fairly well-known that Facebook has been duping Snapchat features for some time, such as Stories. Snapchat has patiently documented Facebook’s alleged anti-competitive moves in a collection of files nicknamed 'Project Voldemort.’ Snap execs also said that Instagram was blocking searches for Snapchat-related content, including the #snapchat hashtag and filters.

Does a brand need a 'flavor'? Mastercard's CMO thinks it does - The Drum

Brand experience is something many companies are latching onto to engage with consumers. Mastercard is jumping on this with its campaign ‘The First Taste of Priceless,’ which introduces two personalized macaron flavors designed to highlight the company’s famed tagline. The signature sweet will be available at events sponsored by Mastercard and “internally baked into the core of its culture.”

Source: Mastercard

An NBA arena is opening an Amazon Go-style store where fans can grab beer and food in under 30 seconds — and never wait in line - Business Insider

Crowded lines are inevitable at concession stands for sports fans. That could change this October for fans of the NBA’s Sacramento Kings. A new Amazon Go-style cashier-less store is opening at the Kings' Golden 1 Center that will let people walk in, grab food or beverages, and walk-in in under 30 seconds. The store is powered by Zippin, which recently opened its first cashier-less store in San Francisco.

Source: Zippin

This Is the App Top Brands Are Using to Connect With Gen-Z - Inc.

TikTok is all the rage these days, especially among Gen-Z. The mobile app has caught many marketers attention to try and connect with this generation. Two-thirds of TikTok's users are under the age of 30, and the app has more than a billion installs on the App Store and Google Play. So, if you’re a marketer, this app is worth considering setting up a strategy for your brand.

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... from Noemi Pollack's Desk -
September

Snap's 'Project Voldemort' dossier detailed Facebook's copycat moves - Engadget

It’s fairly well-known that Facebook has been duping Snapchat features for some time, such as Stories. Snapchat has patiently documented Facebook’s alleged anti-competitive moves in a collection of files nicknamed 'Project Voldemort.’ Snap execs also said that Instagram was blocking searches for Snapchat-related content, including the #snapchat hashtag and filters.

Does a brand need a 'flavor'? Mastercard's CMO thinks it does - The Drum

Brand experience is something many companies are latching onto to engage with consumers. Mastercard is jumping on this with its campaign ‘The First Taste of Priceless,’ which introduces two personalized macaron flavors designed to highlight the company’s famed tagline. The signature sweet will be available at events sponsored by Mastercard and “internally baked into the core of its culture.”

Source: Mastercard

An NBA arena is opening an Amazon Go-style store where fans can grab beer and food in under 30 seconds — and never wait in line - Business Insider

Crowded lines are inevitable at concession stands for sports fans. That could change this October for fans of the NBA’s Sacramento Kings. A new Amazon Go-style cashier-less store is opening at the Kings' Golden 1 Center that will let people walk in, grab food or beverages, and walk-in in under 30 seconds. The store is powered by Zippin, which recently opened its first cashier-less store in San Francisco.

Source: Zippin

This Is the App Top Brands Are Using to Connect With Gen-Z - Inc.

TikTok is all the rage these days, especially among Gen-Z. The mobile app has caught many marketers attention to try and connect with this generation. Two-thirds of TikTok's users are under the age of 30, and the app has more than a billion installs on the App Store and Google Play. So, if you’re a marketer, this app is worth considering setting up a strategy for your brand.

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Redwire: an industry newsletter from ppmg

from
Noemi
Pollack’s
Desk

September

Snap's 'Project Voldemort' dossier detailed Facebook's copycat moves - Engadget

It’s fairly well-known that Facebook has been duping Snapchat features for some time, such as Stories. Snapchat has patiently documented Facebook’s alleged anti-competitive moves in a collection of files nicknamed 'Project Voldemort.’ Snap execs also said that Instagram was blocking searches for Snapchat-related content, including the #snapchat hashtag and filters.

Does a brand need a 'flavor'? Mastercard's CMO thinks it does - The Drum

Brand experience is something many companies are latching onto to engage with consumers. Mastercard is jumping on this with its campaign ‘The First Taste of Priceless,’ which introduces two personalized macaron flavors designed to highlight the company’s famed tagline. The signature sweet will be available at events sponsored by Mastercard and “internally baked into the core of its culture.”

Source: Mastercard

An NBA arena is opening an Amazon Go-style store where fans can grab beer and food in under 30 seconds — and never wait in line - Business Insider

Crowded lines are inevitable at concession stands for sports fans. That could change this October for fans of the NBA’s Sacramento Kings. A new Amazon Go-style cashier-less store is opening at the Kings' Golden 1 Center that will let people walk in, grab food or beverages, and walk-in in under 30 seconds. The store is powered by Zippin, which recently opened its first cashier-less store in San Francisco.

Source: Zippin

This Is the App Top Brands Are Using to Connect With Gen-Z - Inc.

TikTok is all the rage these days, especially among Gen-Z. The mobile app has caught many marketers attention to try and connect with this generation. Two-thirds of TikTok's users are under the age of 30, and the app has more than a billion installs on the App Store and Google Play. So, if you’re a marketer, this app is worth considering setting up a strategy for your brand.

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Reads

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