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Interesting Reads - The Week Of September 13

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Fighting Instagram's $1.3 Billion Problem—Fake Followers - Wired

Fake followers continue to roam on Instagram – at least 95 million to be exact and are projected to cost brands $1.3 billion in 2019 alone. And as Influencers aim for high engagements numbers, it only fuels the battle between fake followers and fake-follower dedication tools. Bots can be bought from dozens of services online fitting in anywhere like increasing random microinfluencer's ranks or hidden among real fans on celebrity accounts like Ellen DeGeneres.  

Source: Getty Images

Twitter’s New Brand Work ‘Twitter Is’ Furthers Platform’s Transparency, Support Of People’s Authentic Expression - Forbes

This week, Twitter launched a new creative work called “Twitter Is.” The movement is designed to be a place where everyone can express themselves in a true, authentic way and erase any lines that exist between what happens on Twitter and the real world. The social media app’s out-of-home campaign includes mural placements, station installations, chalk stencils in NYC and San Francisco, and an ad with more than 100 real Tweets answering the question “What is Twitter to you?”

Source: Twitter

Polaroid’s newest gadget gives analog life to smartphone photos - Fast Company

Instant photography is making a comeback, and the Polaroid Lab has an unconventional idea to make polaroid’s trendy again. The Polaroid Lab is going digital, creating a bridge between the digital and analog worlds. The device can transfer an image taken from your smartphone and turn it into a Polaroid instant film, developing before your eyes like old times.

Source: Polaroid

Spotify now lets you share music directly to Snapchat - The Verge

Spotify is finally adding a new integration to catch-up with other apps like Instagram. The new integration features the ability to share whatever you’re listening to with a snap on Snapchat. As long as Snapchat is installed on the same device you’re listening to Spotify on, users can now see it in Spotify’s share menu. When chosen, Snapchat will create a snap that includes song information and album art for the currently playing track.

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... from Noemi Pollack's Desk -
September

Fighting Instagram's $1.3 Billion Problem—Fake Followers - Wired

Fake followers continue to roam on Instagram – at least 95 million to be exact and are projected to cost brands $1.3 billion in 2019 alone. And as Influencers aim for high engagements numbers, it only fuels the battle between fake followers and fake-follower dedication tools. Bots can be bought from dozens of services online fitting in anywhere like increasing random microinfluencer's ranks or hidden among real fans on celebrity accounts like Ellen DeGeneres.  

Source: Getty Images

Twitter’s New Brand Work ‘Twitter Is’ Furthers Platform’s Transparency, Support Of People’s Authentic Expression - Forbes

This week, Twitter launched a new creative work called “Twitter Is.” The movement is designed to be a place where everyone can express themselves in a true, authentic way and erase any lines that exist between what happens on Twitter and the real world. The social media app’s out-of-home campaign includes mural placements, station installations, chalk stencils in NYC and San Francisco, and an ad with more than 100 real Tweets answering the question “What is Twitter to you?”

Source: Twitter

Polaroid’s newest gadget gives analog life to smartphone photos - Fast Company

Instant photography is making a comeback, and the Polaroid Lab has an unconventional idea to make polaroid’s trendy again. The Polaroid Lab is going digital, creating a bridge between the digital and analog worlds. The device can transfer an image taken from your smartphone and turn it into a Polaroid instant film, developing before your eyes like old times.

Source: Polaroid

Spotify now lets you share music directly to Snapchat - The Verge

Spotify is finally adding a new integration to catch-up with other apps like Instagram. The new integration features the ability to share whatever you’re listening to with a snap on Snapchat. As long as Snapchat is installed on the same device you’re listening to Spotify on, users can now see it in Spotify’s share menu. When chosen, Snapchat will create a snap that includes song information and album art for the currently playing track.

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Redwire: an industry newsletter from ppmg

from
Noemi
Pollack’s
Desk

September

Fighting Instagram's $1.3 Billion Problem—Fake Followers - Wired

Fake followers continue to roam on Instagram – at least 95 million to be exact and are projected to cost brands $1.3 billion in 2019 alone. And as Influencers aim for high engagements numbers, it only fuels the battle between fake followers and fake-follower dedication tools. Bots can be bought from dozens of services online fitting in anywhere like increasing random microinfluencer's ranks or hidden among real fans on celebrity accounts like Ellen DeGeneres.  

Source: Getty Images

Twitter’s New Brand Work ‘Twitter Is’ Furthers Platform’s Transparency, Support Of People’s Authentic Expression - Forbes

This week, Twitter launched a new creative work called “Twitter Is.” The movement is designed to be a place where everyone can express themselves in a true, authentic way and erase any lines that exist between what happens on Twitter and the real world. The social media app’s out-of-home campaign includes mural placements, station installations, chalk stencils in NYC and San Francisco, and an ad with more than 100 real Tweets answering the question “What is Twitter to you?”

Source: Twitter

Polaroid’s newest gadget gives analog life to smartphone photos - Fast Company

Instant photography is making a comeback, and the Polaroid Lab has an unconventional idea to make polaroid’s trendy again. The Polaroid Lab is going digital, creating a bridge between the digital and analog worlds. The device can transfer an image taken from your smartphone and turn it into a Polaroid instant film, developing before your eyes like old times.

Source: Polaroid

Spotify now lets you share music directly to Snapchat - The Verge

Spotify is finally adding a new integration to catch-up with other apps like Instagram. The new integration features the ability to share whatever you’re listening to with a snap on Snapchat. As long as Snapchat is installed on the same device you’re listening to Spotify on, users can now see it in Spotify’s share menu. When chosen, Snapchat will create a snap that includes song information and album art for the currently playing track.

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Reads

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