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Interesting Reads - The Week Of October 11

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This Lisa Frank hotel room is a time capsule for ’90s cool kids - Fast Company

The whimsical school supply designer, Lisa Frank, has come to life in the form of a hotel room. The brand has teamed up with Hotels.com to create a rainbow room exploding with unicorns and kittens fulfilling every ‘90s kid dream. There is a lounge area, a light-up canopy bed, rainbow kitchen, a technicolor under-the-sea vibe bathroom, and more. The Lisa Frank hotel room is equipped with a mini-fridge stocked with favorite snacks from the ’90s, including Pixy Stix, Gushers, Fun Dip, Air Heads, and Cheez Balls.

Lisa Frank 1990s school supply designer hotel room
Source: Hotels.com

Adidas made a Snapchat game to drop limited, 8-bit-themed baseball cleats - Engadget

Sportswear giant Adidas is partnering with Snapchat to launch its new product Baseball’s Next Level. The reveal is through an 8-bit game Snapchat users can play and have the chance to buy Adidas’ 8-bit-themed baseball cleats. The game is a home run derby that will let people play as some of Adidas’ Major League Baseball athletes like Aaron Judge (Yankees), Alex Bregman (Astros), and Justin Turner (Dodgers). Baseball's Next Level is the marking of the first time Snapchat users can purchase a product inside a game from any brand, not just Adidas.

Adidas Snapchat in-app purchase collaboration
Source: Adidas

The Letters On Greta Thunberg's Climate Protest Signs Are Now A Typeface Anyone Can Use - AdAge

The 16-year-old climate change activist, Greta Thunberg, now has her own typeface. The Swedish activist has inspired millions of people around the world to stand up for the planet’s health. Her movement has caught global attention so much so that a startup called Uno created an entire alphabet from Greta's hand lettering. People can download the free typeface based on signs she used while protesting alone outside the Swedish parliament.

Google Redesigns Google Shopping and Adds New Options For Businesses and Consumers - Inc.

Many retailers are adverting on Google eager to grab consumer’s attention while browsing the web. Now, Google is making changes to its online ad offerings by creating Google Shopping. This new format makes it simpler for customers to find the best prices and places to shop for the item they want. The redesigned Google Shopping is intended to take all of the information from Google about a product and use it to create a comprehensive showcase of potential sellers that will meet the needs of an online shopper. 

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... from Noemi Pollack's Desk -
October

This Lisa Frank hotel room is a time capsule for ’90s cool kids - Fast Company

The whimsical school supply designer, Lisa Frank, has come to life in the form of a hotel room. The brand has teamed up with Hotels.com to create a rainbow room exploding with unicorns and kittens fulfilling every ‘90s kid dream. There is a lounge area, a light-up canopy bed, rainbow kitchen, a technicolor under-the-sea vibe bathroom, and more. The Lisa Frank hotel room is equipped with a mini-fridge stocked with favorite snacks from the ’90s, including Pixy Stix, Gushers, Fun Dip, Air Heads, and Cheez Balls.

Lisa Frank 1990s school supply designer hotel room
Source: Hotels.com

Adidas made a Snapchat game to drop limited, 8-bit-themed baseball cleats - Engadget

Sportswear giant Adidas is partnering with Snapchat to launch its new product Baseball’s Next Level. The reveal is through an 8-bit game Snapchat users can play and have the chance to buy Adidas’ 8-bit-themed baseball cleats. The game is a home run derby that will let people play as some of Adidas’ Major League Baseball athletes like Aaron Judge (Yankees), Alex Bregman (Astros), and Justin Turner (Dodgers). Baseball's Next Level is the marking of the first time Snapchat users can purchase a product inside a game from any brand, not just Adidas.

Adidas Snapchat in-app purchase collaboration
Source: Adidas

The Letters On Greta Thunberg's Climate Protest Signs Are Now A Typeface Anyone Can Use - AdAge

The 16-year-old climate change activist, Greta Thunberg, now has her own typeface. The Swedish activist has inspired millions of people around the world to stand up for the planet’s health. Her movement has caught global attention so much so that a startup called Uno created an entire alphabet from Greta's hand lettering. People can download the free typeface based on signs she used while protesting alone outside the Swedish parliament.

Google Redesigns Google Shopping and Adds New Options For Businesses and Consumers - Inc.

Many retailers are adverting on Google eager to grab consumer’s attention while browsing the web. Now, Google is making changes to its online ad offerings by creating Google Shopping. This new format makes it simpler for customers to find the best prices and places to shop for the item they want. The redesigned Google Shopping is intended to take all of the information from Google about a product and use it to create a comprehensive showcase of potential sellers that will meet the needs of an online shopper. 

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Redwire: an industry newsletter from ppmg

from
Noemi
Pollack’s
Desk

October

This Lisa Frank hotel room is a time capsule for ’90s cool kids - Fast Company

The whimsical school supply designer, Lisa Frank, has come to life in the form of a hotel room. The brand has teamed up with Hotels.com to create a rainbow room exploding with unicorns and kittens fulfilling every ‘90s kid dream. There is a lounge area, a light-up canopy bed, rainbow kitchen, a technicolor under-the-sea vibe bathroom, and more. The Lisa Frank hotel room is equipped with a mini-fridge stocked with favorite snacks from the ’90s, including Pixy Stix, Gushers, Fun Dip, Air Heads, and Cheez Balls.

Lisa Frank 1990s school supply designer hotel room
Source: Hotels.com

Adidas made a Snapchat game to drop limited, 8-bit-themed baseball cleats - Engadget

Sportswear giant Adidas is partnering with Snapchat to launch its new product Baseball’s Next Level. The reveal is through an 8-bit game Snapchat users can play and have the chance to buy Adidas’ 8-bit-themed baseball cleats. The game is a home run derby that will let people play as some of Adidas’ Major League Baseball athletes like Aaron Judge (Yankees), Alex Bregman (Astros), and Justin Turner (Dodgers). Baseball's Next Level is the marking of the first time Snapchat users can purchase a product inside a game from any brand, not just Adidas.

Adidas Snapchat in-app purchase collaboration
Source: Adidas

The Letters On Greta Thunberg's Climate Protest Signs Are Now A Typeface Anyone Can Use - AdAge

The 16-year-old climate change activist, Greta Thunberg, now has her own typeface. The Swedish activist has inspired millions of people around the world to stand up for the planet’s health. Her movement has caught global attention so much so that a startup called Uno created an entire alphabet from Greta's hand lettering. People can download the free typeface based on signs she used while protesting alone outside the Swedish parliament.

Google Redesigns Google Shopping and Adds New Options For Businesses and Consumers - Inc.

Many retailers are adverting on Google eager to grab consumer’s attention while browsing the web. Now, Google is making changes to its online ad offerings by creating Google Shopping. This new format makes it simpler for customers to find the best prices and places to shop for the item they want. The redesigned Google Shopping is intended to take all of the information from Google about a product and use it to create a comprehensive showcase of potential sellers that will meet the needs of an online shopper. 

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Reads

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