aboutworkServicesLAB186WeLLREDCAREERSContact
aboutworkserviceslab186wellredcareerscontact
red all about it
Redwire: an industry newsletter from ppmg

Interesting Reads - The Week of November 16

Interesting Reads. Industry news that you may have missed.

Are You Ready for the Nanoinfluencers? – The New York Times

Most people are familiar with influencers and microinfluencers – they have a substantial social media following and make money through brand advertising. Now, nanoinfluencers are making their way. These individuals have as few as 1,000 followers and are becoming more popular for brand endorsements as they seem more approachable and genuine.

Source: The New York Post

Disney’s new streaming service will be called Disney+, chief executive says – The Washington Post

Disney is on track to launch its new streaming service next year called Disney+. The name aligns with ESPN+, the streaming platform launched by Disney-owned sports giant. Disney’s streaming service plans to have at least five content channels: Disney, Pixar, Star Wars, Marvel and National Geographic.

Source: The Washington Post

Are we seeing the death of brand loyalty? – The Drum

Over three decades, it is clear that brand loyalty has shifted. Back in the 1990s brands, especially supermarkets, wanted to build a loyal relationship with its customers to the point of shoppers purchasing items elsewhere almost felt like a betrayal. Today, brands seek customer loyalty through experiences over the brand itself.

Source: The Drum

Qapital has helped millennials save money. Now it wants to help them invest. - Fast Company

A Swedish startup called Qapital wants to help millennials save better. Currently, its mobile app connects with banks to hold onto money for its 1.3 million users. It even has an if-this-then-that feature that adds cash to your savings when users, for example, buy a Starbucks. On average, the app saves users $1,500 per year.

Source: Fast Company

want more wellred? click here!
... from Noemi Pollack's Desk -
November

Interesting Reads. Industry news that you may have missed.

Are You Ready for the Nanoinfluencers? – The New York Times

Most people are familiar with influencers and microinfluencers – they have a substantial social media following and make money through brand advertising. Now, nanoinfluencers are making their way. These individuals have as few as 1,000 followers and are becoming more popular for brand endorsements as they seem more approachable and genuine.

Source: The New York Post

Disney’s new streaming service will be called Disney+, chief executive says – The Washington Post

Disney is on track to launch its new streaming service next year called Disney+. The name aligns with ESPN+, the streaming platform launched by Disney-owned sports giant. Disney’s streaming service plans to have at least five content channels: Disney, Pixar, Star Wars, Marvel and National Geographic.

Source: The Washington Post

Are we seeing the death of brand loyalty? – The Drum

Over three decades, it is clear that brand loyalty has shifted. Back in the 1990s brands, especially supermarkets, wanted to build a loyal relationship with its customers to the point of shoppers purchasing items elsewhere almost felt like a betrayal. Today, brands seek customer loyalty through experiences over the brand itself.

Source: The Drum

Qapital has helped millennials save money. Now it wants to help them invest. - Fast Company

A Swedish startup called Qapital wants to help millennials save better. Currently, its mobile app connects with banks to hold onto money for its 1.3 million users. It even has an if-this-then-that feature that adds cash to your savings when users, for example, buy a Starbucks. On average, the app saves users $1,500 per year.

Source: Fast Company

Stories You May Have Missed…
Agency News
And We Add A Few Client Highlights…
want more redwire? Get it in your email!
Redwire: an industry newsletter from ppmg

from
Noemi
Pollack’s
Desk

November

Interesting Reads. Industry news that you may have missed.

Are You Ready for the Nanoinfluencers? – The New York Times

Most people are familiar with influencers and microinfluencers – they have a substantial social media following and make money through brand advertising. Now, nanoinfluencers are making their way. These individuals have as few as 1,000 followers and are becoming more popular for brand endorsements as they seem more approachable and genuine.

Source: The New York Post

Disney’s new streaming service will be called Disney+, chief executive says – The Washington Post

Disney is on track to launch its new streaming service next year called Disney+. The name aligns with ESPN+, the streaming platform launched by Disney-owned sports giant. Disney’s streaming service plans to have at least five content channels: Disney, Pixar, Star Wars, Marvel and National Geographic.

Source: The Washington Post

Are we seeing the death of brand loyalty? – The Drum

Over three decades, it is clear that brand loyalty has shifted. Back in the 1990s brands, especially supermarkets, wanted to build a loyal relationship with its customers to the point of shoppers purchasing items elsewhere almost felt like a betrayal. Today, brands seek customer loyalty through experiences over the brand itself.

Source: The Drum

Qapital has helped millennials save money. Now it wants to help them invest. - Fast Company

A Swedish startup called Qapital wants to help millennials save better. Currently, its mobile app connects with banks to hold onto money for its 1.3 million users. It even has an if-this-then-that feature that adds cash to your savings when users, for example, buy a Starbucks. On average, the app saves users $1,500 per year.

Source: Fast Company

Interesting
Reads

Redwire: an industry newsletter from ppmg

client
highlights

want more redwire? Get it in your email!