aboutworkserviceslab 186wellredcareerscontact
red all about it
Redwire: an industry newsletter from ppmg

Interesting Reads - The Week of May 4th

Interesting Reads. Industry news that you may have missed.

Forget Spectacles: As Snap Earnings Arrive, Focus on Forced-View Ads And That Redesign - AdAge

Last week, Snapchat revealed its second-generation video sunglasses designed with sleeker frames and less noticeable camera, retailing for $150. In addition, Snapchat is making changes to its ad business by incorporating forced-viewed ads. But what investors are really interested in, is the impact of consumer's usage of Snapchat’s reconfigured app. 

Source: Ad Age

 

Tiny self-driving robots have started delivering food on-demand in Silicon Valley — Business Insider

Technology companies in Silicon Valley are known for offering plenty of perks to employees throughout its office campus. To add to that list, small self-driving robots have started delivering lunches and other supplies to tech workers in Silicon Valley. The company behind these tiny autonomous delivery robots, Starship Technologies, plans to roll out 1,000 vehicles by the end of the year.

Source: Starship Technologies

 

How Neuroscience Is Optimizing the Office – The Wall Street Journal

Employers are trying to change the design of its workplace as competition for employees continues to grow. Companies like Amazon and Google have created spaces that specifically affect how its employees think and feel. Therefore, an award-winning architecture firm and a molecular biologist have teamed together to reimagine office spaces to maximize productivity and comfort. 

Source: The Wall Street Journal

 

Disney and Twitter team up to create live sports shows and other videos – Los Angeles Times

Twitter Inc. has partnered with more than 30 media publishers in order to grow its video offerings highlighting news, entertainment, and sports. Now, Disney and Twitter are working together to provide live sports programming and other content on the social platform. The network will roll out ESPN’s “SportsCenter Live” and its podcast via Twitter.

Source: Los Angeles Times

want more wellred? click here!
... from Noemi Pollack's Desk -
May

Interesting Reads. Industry news that you may have missed.

Forget Spectacles: As Snap Earnings Arrive, Focus on Forced-View Ads And That Redesign - AdAge

Last week, Snapchat revealed its second-generation video sunglasses designed with sleeker frames and less noticeable camera, retailing for $150. In addition, Snapchat is making changes to its ad business by incorporating forced-viewed ads. But what investors are really interested in, is the impact of consumer's usage of Snapchat’s reconfigured app. 

Source: Ad Age

 

Tiny self-driving robots have started delivering food on-demand in Silicon Valley — Business Insider

Technology companies in Silicon Valley are known for offering plenty of perks to employees throughout its office campus. To add to that list, small self-driving robots have started delivering lunches and other supplies to tech workers in Silicon Valley. The company behind these tiny autonomous delivery robots, Starship Technologies, plans to roll out 1,000 vehicles by the end of the year.

Source: Starship Technologies

 

How Neuroscience Is Optimizing the Office – The Wall Street Journal

Employers are trying to change the design of its workplace as competition for employees continues to grow. Companies like Amazon and Google have created spaces that specifically affect how its employees think and feel. Therefore, an award-winning architecture firm and a molecular biologist have teamed together to reimagine office spaces to maximize productivity and comfort. 

Source: The Wall Street Journal

 

Disney and Twitter team up to create live sports shows and other videos – Los Angeles Times

Twitter Inc. has partnered with more than 30 media publishers in order to grow its video offerings highlighting news, entertainment, and sports. Now, Disney and Twitter are working together to provide live sports programming and other content on the social platform. The network will roll out ESPN’s “SportsCenter Live” and its podcast via Twitter.

Source: Los Angeles Times

Stories You May Have Missed…
Agency News

Gadgetify: Blurring The Lines

This month, the Agency assesses the value of gadgets developed for brand promotion and how this trend impacts the permeability between marketing and product development. Read Julie Bagdikian’s article on MediaPost.

What Marketers Should Consider Before The Launch of Their Next Brand Video

What do brand marketers need to know about the format of videos before their next video project? We asked the team at our LAB 186 content studio, and then translated their “geek speak” into something all brand marketing professionals are able to understand. Read more.

Ten PR Defining Moments of 2016

Each year we review the moments that impact the PR industry and brand marketing and it’s safe to say that 2016 was a bit… different than years past. Please find our picks for our seventh annual Ten PR Defining Moments of 2016 here

And We Add A Few Client Highlights…

The LegalShield Law Index, which we launched in June, is published monthly and predicts the state of the U.S. economy based on the company's proprietary data.

want more redwire? Get it in your email!
Redwire: an industry newsletter from ppmg

from
Noemi
Pollack’s
Desk

May

Interesting Reads. Industry news that you may have missed.

Forget Spectacles: As Snap Earnings Arrive, Focus on Forced-View Ads And That Redesign - AdAge

Last week, Snapchat revealed its second-generation video sunglasses designed with sleeker frames and less noticeable camera, retailing for $150. In addition, Snapchat is making changes to its ad business by incorporating forced-viewed ads. But what investors are really interested in, is the impact of consumer's usage of Snapchat’s reconfigured app. 

Source: Ad Age

 

Tiny self-driving robots have started delivering food on-demand in Silicon Valley — Business Insider

Technology companies in Silicon Valley are known for offering plenty of perks to employees throughout its office campus. To add to that list, small self-driving robots have started delivering lunches and other supplies to tech workers in Silicon Valley. The company behind these tiny autonomous delivery robots, Starship Technologies, plans to roll out 1,000 vehicles by the end of the year.

Source: Starship Technologies

 

How Neuroscience Is Optimizing the Office – The Wall Street Journal

Employers are trying to change the design of its workplace as competition for employees continues to grow. Companies like Amazon and Google have created spaces that specifically affect how its employees think and feel. Therefore, an award-winning architecture firm and a molecular biologist have teamed together to reimagine office spaces to maximize productivity and comfort. 

Source: The Wall Street Journal

 

Disney and Twitter team up to create live sports shows and other videos – Los Angeles Times

Twitter Inc. has partnered with more than 30 media publishers in order to grow its video offerings highlighting news, entertainment, and sports. Now, Disney and Twitter are working together to provide live sports programming and other content on the social platform. The network will roll out ESPN’s “SportsCenter Live” and its podcast via Twitter.

Source: Los Angeles Times

Interesting
Reads

Redwire: an industry newsletter from ppmg

client
highlights

want more redwire? Get it in your email!