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Interesting Reads - The Week Of May 31

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Amazon Is Working on a Device That Can Read Human Emotions - Bloomberg

Understanding human emotions is a challenging task, even for humans. Amazon says they are developing a voice-activated wearable device that can recognize human emotions. The device is a wrist-worn gadget described as a health and wellness product. The gadget is designed to work with a smartphone app and has microphones that pair with software to discern the wearer’s emotional state from the sound of your voice.

People Are Spending More Time on Instagram, at the Expense of Facebook and Snapchat - Adweek

There’s no question that Instagram is leading the pack among social media platforms. eMarketer discovered that adults in the U.S. will spend the same number of average minutes per day on Facebook and Snapchat this year as they did in 2018, but will devote more time to Instagram. In addition, the average daily usage of Instagram reached 27 minutes this year among U.S. adult users, and will climb one minute each year through 2021.

Source: iStock

Impossible Whopper boosted Burger King traffic by 18%, report says - CNBC

Burger King is gaining traction with consumers for expanding its menu to include plant-based meat substitutes. Locations in the fast-food chain’s test market, St. Louis, outperformed the company’s national foot traffic average by 18.5 percent in April. Locations in the city attracted 16.75 percent higher foot traffic in April than the previous month’s average for all U.S. Burger Kings, according to inMarket inSights.

Source: Getty Images

How fashion brands can respond to the waning power of the mega-influencer - Glossy

Consumers familiar with the world of streetwear aren’t being swayed to purchase products based on influencer recommendations. However, marketers in the space are still pushing for influencer marketing to drive sales and gain consumers. In a recent survey from Hypebeast and PricewaterhouseCoopers, they found that only 32 percent of respondents think influencers are credible sources in the world of streetwear.

Source: Glossy
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... from Noemi Pollack's Desk -
May

Amazon Is Working on a Device That Can Read Human Emotions - Bloomberg

Understanding human emotions is a challenging task, even for humans. Amazon says they are developing a voice-activated wearable device that can recognize human emotions. The device is a wrist-worn gadget described as a health and wellness product. The gadget is designed to work with a smartphone app and has microphones that pair with software to discern the wearer’s emotional state from the sound of your voice.

People Are Spending More Time on Instagram, at the Expense of Facebook and Snapchat - Adweek

There’s no question that Instagram is leading the pack among social media platforms. eMarketer discovered that adults in the U.S. will spend the same number of average minutes per day on Facebook and Snapchat this year as they did in 2018, but will devote more time to Instagram. In addition, the average daily usage of Instagram reached 27 minutes this year among U.S. adult users, and will climb one minute each year through 2021.

Source: iStock

Impossible Whopper boosted Burger King traffic by 18%, report says - CNBC

Burger King is gaining traction with consumers for expanding its menu to include plant-based meat substitutes. Locations in the fast-food chain’s test market, St. Louis, outperformed the company’s national foot traffic average by 18.5 percent in April. Locations in the city attracted 16.75 percent higher foot traffic in April than the previous month’s average for all U.S. Burger Kings, according to inMarket inSights.

Source: Getty Images

How fashion brands can respond to the waning power of the mega-influencer - Glossy

Consumers familiar with the world of streetwear aren’t being swayed to purchase products based on influencer recommendations. However, marketers in the space are still pushing for influencer marketing to drive sales and gain consumers. In a recent survey from Hypebeast and PricewaterhouseCoopers, they found that only 32 percent of respondents think influencers are credible sources in the world of streetwear.

Source: Glossy
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from
Noemi
Pollack’s
Desk

May

Amazon Is Working on a Device That Can Read Human Emotions - Bloomberg

Understanding human emotions is a challenging task, even for humans. Amazon says they are developing a voice-activated wearable device that can recognize human emotions. The device is a wrist-worn gadget described as a health and wellness product. The gadget is designed to work with a smartphone app and has microphones that pair with software to discern the wearer’s emotional state from the sound of your voice.

People Are Spending More Time on Instagram, at the Expense of Facebook and Snapchat - Adweek

There’s no question that Instagram is leading the pack among social media platforms. eMarketer discovered that adults in the U.S. will spend the same number of average minutes per day on Facebook and Snapchat this year as they did in 2018, but will devote more time to Instagram. In addition, the average daily usage of Instagram reached 27 minutes this year among U.S. adult users, and will climb one minute each year through 2021.

Source: iStock

Impossible Whopper boosted Burger King traffic by 18%, report says - CNBC

Burger King is gaining traction with consumers for expanding its menu to include plant-based meat substitutes. Locations in the fast-food chain’s test market, St. Louis, outperformed the company’s national foot traffic average by 18.5 percent in April. Locations in the city attracted 16.75 percent higher foot traffic in April than the previous month’s average for all U.S. Burger Kings, according to inMarket inSights.

Source: Getty Images

How fashion brands can respond to the waning power of the mega-influencer - Glossy

Consumers familiar with the world of streetwear aren’t being swayed to purchase products based on influencer recommendations. However, marketers in the space are still pushing for influencer marketing to drive sales and gain consumers. In a recent survey from Hypebeast and PricewaterhouseCoopers, they found that only 32 percent of respondents think influencers are credible sources in the world of streetwear.

Source: Glossy

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