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Redwire: an industry newsletter from ppmg

Interesting Reads - The Week of May 11th

Interesting Reads. Industry news that you may have missed.

Jack in the Box celebrates National Space Day with a fast food constellation - The Drum

Last week on May 4 was National Space Day. That day is also known as “May the Fourth Be With You,” which is synonymous with Star Wars. To mark this double-day occurrence, Jack in the Box made its “fast food’s first-ever constellation.” The constellation is in the shape of Jack Box’s head, and each star of the constellation is named after Jack’s signature food items.

Source: The Drum

NBCU to Measure TV Ads Based on Business Outcomes - The Wall Street Journal

For years, TV networks can tell brands how many people view their commercial, but not how the ad affected the brand’s business. NBCUniversal wants that to change. The media company is working with iSpot.tv to track the success of an ad campaign and its outcome on a brand’s web visits and sales.

Source: The Wall Street Journal

Sports betting could soon be legalized in the U.S. Media companies can't wait - Recode

The media business is looking for a boost, and sports betting could be the answer. The Supreme Court is set to rule on a case that could expand legal sports betting outside Las Vegas to create new revenue streams for media companies.

Source: Recode


There's one crucial, major innovation in Facebook's new VR headset that will set a new precedent - Business Insider

Finally, after four years, Facebook released its first VR headset that’s accessible to everyone. It’s called the Oculus Go headset and is completely stand alone. There is also something unique with its audio – instead of headphones, the headset has small speakers built into the straps.

Source: Business Insider

7 Hard Truths About Social Media Marketing - Forbes

Social media is everywhere. It has the potential to help multiply your revenue and is considered to be one of the highest ROI online marketing strategies. However, social media is a highly saturated and competitive market. Organic reach is also declining quickly, which all means there are some hard truths marketers will need to accept.

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... from Noemi Pollack's Desk -
May

Interesting Reads. Industry news that you may have missed.

Jack in the Box celebrates National Space Day with a fast food constellation - The Drum

Last week on May 4 was National Space Day. That day is also known as “May the Fourth Be With You,” which is synonymous with Star Wars. To mark this double-day occurrence, Jack in the Box made its “fast food’s first-ever constellation.” The constellation is in the shape of Jack Box’s head, and each star of the constellation is named after Jack’s signature food items.

Source: The Drum

NBCU to Measure TV Ads Based on Business Outcomes - The Wall Street Journal

For years, TV networks can tell brands how many people view their commercial, but not how the ad affected the brand’s business. NBCUniversal wants that to change. The media company is working with iSpot.tv to track the success of an ad campaign and its outcome on a brand’s web visits and sales.

Source: The Wall Street Journal

Sports betting could soon be legalized in the U.S. Media companies can't wait - Recode

The media business is looking for a boost, and sports betting could be the answer. The Supreme Court is set to rule on a case that could expand legal sports betting outside Las Vegas to create new revenue streams for media companies.

Source: Recode


There's one crucial, major innovation in Facebook's new VR headset that will set a new precedent - Business Insider

Finally, after four years, Facebook released its first VR headset that’s accessible to everyone. It’s called the Oculus Go headset and is completely stand alone. There is also something unique with its audio – instead of headphones, the headset has small speakers built into the straps.

Source: Business Insider

7 Hard Truths About Social Media Marketing - Forbes

Social media is everywhere. It has the potential to help multiply your revenue and is considered to be one of the highest ROI online marketing strategies. However, social media is a highly saturated and competitive market. Organic reach is also declining quickly, which all means there are some hard truths marketers will need to accept.

Stories You May Have Missed…
Agency News

Gadgetify: Blurring The Lines

This month, the Agency assesses the value of gadgets developed for brand promotion and how this trend impacts the permeability between marketing and product development. Read Julie Bagdikian’s article on MediaPost.

What Marketers Should Consider Before The Launch of Their Next Brand Video

What do brand marketers need to know about the format of videos before their next video project? We asked the team at our LAB 186 content studio, and then translated their “geek speak” into something all brand marketing professionals are able to understand. Read more.

Ten PR Defining Moments of 2016

Each year we review the moments that impact the PR industry and brand marketing and it’s safe to say that 2016 was a bit… different than years past. Please find our picks for our seventh annual Ten PR Defining Moments of 2016 here

And We Add A Few Client Highlights…

The LegalShield Law Index, which we launched in June, is published monthly and predicts the state of the U.S. economy based on the company's proprietary data.

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Redwire: an industry newsletter from ppmg

from
Noemi
Pollack’s
Desk

May

Interesting Reads. Industry news that you may have missed.

Jack in the Box celebrates National Space Day with a fast food constellation - The Drum

Last week on May 4 was National Space Day. That day is also known as “May the Fourth Be With You,” which is synonymous with Star Wars. To mark this double-day occurrence, Jack in the Box made its “fast food’s first-ever constellation.” The constellation is in the shape of Jack Box’s head, and each star of the constellation is named after Jack’s signature food items.

Source: The Drum

NBCU to Measure TV Ads Based on Business Outcomes - The Wall Street Journal

For years, TV networks can tell brands how many people view their commercial, but not how the ad affected the brand’s business. NBCUniversal wants that to change. The media company is working with iSpot.tv to track the success of an ad campaign and its outcome on a brand’s web visits and sales.

Source: The Wall Street Journal

Sports betting could soon be legalized in the U.S. Media companies can't wait - Recode

The media business is looking for a boost, and sports betting could be the answer. The Supreme Court is set to rule on a case that could expand legal sports betting outside Las Vegas to create new revenue streams for media companies.

Source: Recode


There's one crucial, major innovation in Facebook's new VR headset that will set a new precedent - Business Insider

Finally, after four years, Facebook released its first VR headset that’s accessible to everyone. It’s called the Oculus Go headset and is completely stand alone. There is also something unique with its audio – instead of headphones, the headset has small speakers built into the straps.

Source: Business Insider

7 Hard Truths About Social Media Marketing - Forbes

Social media is everywhere. It has the potential to help multiply your revenue and is considered to be one of the highest ROI online marketing strategies. However, social media is a highly saturated and competitive market. Organic reach is also declining quickly, which all means there are some hard truths marketers will need to accept.

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Reads

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