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Redwire: an industry newsletter from ppmg

Interesting Reads - The Week of January 12th

Interesting Reads. Industry news that you may have missed.

Fewer Americans rely on TV news; what type they watch varies by who they are - Pew Research Center

Local TV news has experienced the greatest decline from 2016 to 2017. Although Americans are relying less on television for news, local TV still garners the largest audience across the three TV sectors: local, network and cable. 

 

Inside Ore, a technology-jewelry brand built around human emotions - Glossy

In today’s society, many individuals aim to be more present and connected to the world around them. A modern jewelry brand, Ore, has just accomplished this with its jewelry pieces. The company uses technology to link wearers of its jewelry to the movement of the stars or even the migration of endangered species.

 

Brands Look To E-sports For New Marketing Opportunities - The Holmes Report

As E-sports increase in popularity, a variety of mainstream brands eager to reach fans are on the brink of plunging into the medium. Experts say that the growth of E-sports in 2018 will be a banner year for the booming industry. 

 

Five Reasons Why Video Will Be Crucial For PR In 2018 - Forbes

So far, it seems like every marketing team has moved towards a video-first content strategy. Most importantly is the execution and how effective the video can live on different platforms. But, what will the intersection of public relations and video content look like? Read the tips here.

 

ESPN’s New Pitch to Advertisers: ‘We Reach Women’ - The Wall Street Journal

Advertisers who mostly saw sports television as a way to reach men, used the college football playoffs to reach women. ESPN’s new data about its viewership is pushing its female audience as a way for advertisers to reach women too. 

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... from Noemi Pollack's Desk -
January

Interesting Reads. Industry news that you may have missed.

Fewer Americans rely on TV news; what type they watch varies by who they are - Pew Research Center

Local TV news has experienced the greatest decline from 2016 to 2017. Although Americans are relying less on television for news, local TV still garners the largest audience across the three TV sectors: local, network and cable. 

 

Inside Ore, a technology-jewelry brand built around human emotions - Glossy

In today’s society, many individuals aim to be more present and connected to the world around them. A modern jewelry brand, Ore, has just accomplished this with its jewelry pieces. The company uses technology to link wearers of its jewelry to the movement of the stars or even the migration of endangered species.

 

Brands Look To E-sports For New Marketing Opportunities - The Holmes Report

As E-sports increase in popularity, a variety of mainstream brands eager to reach fans are on the brink of plunging into the medium. Experts say that the growth of E-sports in 2018 will be a banner year for the booming industry. 

 

Five Reasons Why Video Will Be Crucial For PR In 2018 - Forbes

So far, it seems like every marketing team has moved towards a video-first content strategy. Most importantly is the execution and how effective the video can live on different platforms. But, what will the intersection of public relations and video content look like? Read the tips here.

 

ESPN’s New Pitch to Advertisers: ‘We Reach Women’ - The Wall Street Journal

Advertisers who mostly saw sports television as a way to reach men, used the college football playoffs to reach women. ESPN’s new data about its viewership is pushing its female audience as a way for advertisers to reach women too. 

Stories You May Have Missed…
Agency News
And We Add A Few Client Highlights…
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Redwire: an industry newsletter from ppmg

from
Noemi
Pollack’s
Desk

January

Interesting Reads. Industry news that you may have missed.

Fewer Americans rely on TV news; what type they watch varies by who they are - Pew Research Center

Local TV news has experienced the greatest decline from 2016 to 2017. Although Americans are relying less on television for news, local TV still garners the largest audience across the three TV sectors: local, network and cable. 

 

Inside Ore, a technology-jewelry brand built around human emotions - Glossy

In today’s society, many individuals aim to be more present and connected to the world around them. A modern jewelry brand, Ore, has just accomplished this with its jewelry pieces. The company uses technology to link wearers of its jewelry to the movement of the stars or even the migration of endangered species.

 

Brands Look To E-sports For New Marketing Opportunities - The Holmes Report

As E-sports increase in popularity, a variety of mainstream brands eager to reach fans are on the brink of plunging into the medium. Experts say that the growth of E-sports in 2018 will be a banner year for the booming industry. 

 

Five Reasons Why Video Will Be Crucial For PR In 2018 - Forbes

So far, it seems like every marketing team has moved towards a video-first content strategy. Most importantly is the execution and how effective the video can live on different platforms. But, what will the intersection of public relations and video content look like? Read the tips here.

 

ESPN’s New Pitch to Advertisers: ‘We Reach Women’ - The Wall Street Journal

Advertisers who mostly saw sports television as a way to reach men, used the college football playoffs to reach women. ESPN’s new data about its viewership is pushing its female audience as a way for advertisers to reach women too. 

Interesting
Reads

Redwire: an industry newsletter from ppmg

client
highlights

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