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Redwire: an industry newsletter from ppmg

Forbes: Eight Ways To Leverage An Award And Garner Further Attention

This article originally appeared on Forbes.

2. Piggyback On Current News

Accolades can seem like huge news for a company when, in fact, they barely resonate outside a particular niche industry. However, connecting the dots between a company’s announcement and the industry news cycle will allow for added context and texture. Press releases and social media campaigns that piggyback on current news can certainly expand the story and attract wider media attention.   - Stefan PollackThe Pollack PR Marketing Group

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... from Noemi Pollack's Desk -
May

This article originally appeared on Forbes.

2. Piggyback On Current News

Accolades can seem like huge news for a company when, in fact, they barely resonate outside a particular niche industry. However, connecting the dots between a company’s announcement and the industry news cycle will allow for added context and texture. Press releases and social media campaigns that piggyback on current news can certainly expand the story and attract wider media attention.   - Stefan PollackThe Pollack PR Marketing Group

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Redwire: an industry newsletter from ppmg

from
Noemi
Pollack’s
Desk

May

This article originally appeared on Forbes.

2. Piggyback On Current News

Accolades can seem like huge news for a company when, in fact, they barely resonate outside a particular niche industry. However, connecting the dots between a company’s announcement and the industry news cycle will allow for added context and texture. Press releases and social media campaigns that piggyback on current news can certainly expand the story and attract wider media attention.   - Stefan PollackThe Pollack PR Marketing Group

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