... from Noemi Pollack's Desk -
Forty of the Worst Jargon:
- Awesome (the Grand Canyon, yes; most sandwiches, no)
- Amazing (lightning, yes; eating grapes, no)
- Empower (does Oprah still think she rules the world?)
- Embolden (where are the emboldening seminars held? Can't we just stand up for ourselves?)
- Enrich (oh, just say "better" and be done with it)
- Nurture (why not "cultivate" or "bring up"?)
- Jaw-Dropping and Eyebrow-Raising (I'd get a lot of facial exercise from these activities if I followed Buzfeed's directives).
- Out Of The Box Thinking
- In The Weeds
- In No Way, Shape Or Form
- Lots Of Moving Parts
- Actionable
- It’s On My Radar
- Snackable Content
- Impactful
- Best Practices (why are the best? just because everyone uses them? i’d like to see “effective practices”)
- Guerilla Marketing (targeting consumers shouldn’t be compared to warfare)
- Viral (If people like it, great, let’s not make the success of a content sound like a disease, try “it got lots of views”)
- SEO (not the tactic, but the use of it as jargon—let’s SEO that, as if it gets sprayed down with Google-Flavored mayonnaise)
- Exciting
- Think Pod
- Curated
- Expertly Curated
- Well-Curated
- Deep Dive
- Chief Ideation Officer
- Clickbait
- Freemium
- Growth Hacking
- Advertainment
- Gamification
- Hard Bounce vs. Soft Bounce
- Organic Mention
- Game Changer
- Strategic Partnership
- Burning Platform
- Abilify
- Contextual Marketing
- Ideation
- Value-Added Mindshare
Noemi is Founder and CEO of The Pollack PR Marketing Group, an integrated agency based in Los Angeles with offices in New York, celebrating its 32nd year of driving influence and branding awareness.