The agency’s President, Stefan Pollack, was featured in the
following Forbes Agency Council articles.
14. Trying To Be Something The Brand Isn't
Studies have shown that consumers don’t mind being advertised to, but they do mind being lied to. Agencies that try to reach consumers by attempting to be something they are not, or that inauthentically present a brand ideal to act like they are just like the consumer or understand them, is not going to be effective. Brands need to be honest about who they are and what they are offering. - Stefan Pollack, The Pollack PR Marketing Group
4. Create And Follow A Crisis Communications Plan
The biggest problem that comes out of a PR crisis is analysis paralysis. Develop a crisis communications plan that includes a detailed and specific protocol on what happens in the case of a PR crisis. Include definitions of everyone’s communication roles, contact information for pre-determined spokespeople, as well as a process for handling. - Stefan Pollack, The Pollack PR Marketing Group
11. Stay Relevant
All algorithms have a natural state of change, whether it is Google, Facebook, Pinterest, or something that hasn’t been invented yet. When creating content for audiences, no matter the format or what algorithm is in place, the single common denominator for its success is whether or not it is relevant or interesting to the target audience. As long as you stay relevant, you can weather any algorithm storm that comes your way. - Stefan Pollack, The Pollack PR Marketing Group