Website metrics are becoming increasingly important in marketing. The agency’s President, Stefan Pollack, was featured in the Forbes Agency Council’s latest piece, '14 Key Functions Of Google Analytics Agencies Should Be Using'. Check below for his insight in the article, which can be fully viewed on Forbes.
2. Watch The Bounce Rate
Bounce rate is one of many important metrics to drill into from Google Analytics, especially as it relates to paid media and pay-per-click. Many times you can tell right away if your targeting or messaging is off or if the landing page is failing to convert, simply by seeing how much of the traffic from a paid source immediately bounces out.