This article first appeared in Forbes.
#8 Requests For Proposals
Business development is very important, but as an agency, we are often straddled with the laborious and costly RFP process. It can take a tremendous amount of non-billable time and is often difficult to interpret. We have become more discerning and have developed a criteria checklist, choosing opportunities that best fit in our wheelhouse and that will not result in a costly guessing game. - Stefan Pollack, The Pollack PR Marketing Group