The attributes of RED drive us to excel and remain at the cutting edge of change in the crowded and ever-evolving world of PR.
In 1985, two maxed-out credit cards paid for the rent of a small converted windowless storage space, two rented desks, two chairs, one computer, one fax machine and one small printer. The vision that would drive the new firm was free.
The new firm would have passionate people who would come up with answers before the client even had the question formulated. They would ask why not, when told it cannot be done. They would bring a collective world of influences and sharp evaluation skills and become a “virtual” part of each client’s business.
We don’t sell, we tell, we inform, we steer influence and persuade — and win, because we do so with authentic, relationship-based influence, the stimulating kind, the RED kind. PR is many things, but mostly it is about creating content and knowing how to connect effectively; it is about conversations and crafting and packaging stories designed to inform.
With decades of experience in countless industries, we help businesses connect to those that need to know and hear of them.
It is not just about having established relationships with online and offline media, rather it is what you do, when you do it, and how you get their attention when it matters the most.
While others are busy blasting messages at consumers, we work to understand consumer behaviors and wants, and then craft messages relevant to them to create meaningful interactions.
It is difficult to understand a brand’s DNA. We specialize in crystalizing your core message and differentiating your brand in the marketplace.
It is not enough to have a only social media department. It is about creating clout to be influential, both offline and online.
Three generations of professionals, each with their own experiences and unique perspectives, respecting each other’s point of view and making it all come together as one. (Most of the time).
We have a profound understanding of their needs and wants and therefore get how brands can effectively reach them. We wrote the book on it.