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The attributes of RED drive us to excel and remain at the cutting edge of change in the crowded and ever-evolving world of PR.

Two Maxed-Out Credit Cards

In 1985, two maxed-out credit cards paid for the rent of a small converted windowless storage space, two rented desks, two chairs, one computer, one fax machine and one small printer. The vision that would drive the new firm was free.

The new firm would have passionate people who would come up with answers before the client even had the question formulated. They would ask why not, when told it cannot be done. They would bring a collective world of influences and sharp evaluation skills and become a “virtual” part of each client’s business.

POV

We don’t sell, we tell, we inform, we steer influence and persuade — and win, because we do so with authentic, relationship-based influence, the stimulating kind, the RED kind. PR is many things, but mostly it is about creating content and knowing how to connect effectively; it is about conversations and crafting and packaging stories designed to inform.

Business Connectors

With decades of experience in countless industries, we help businesses connect to those that need to know and hear of them.

Media Experts

It is not just about having established relationships with online and offline media, rather it is what you do, when you do it, and how you get their attention when it matters the most.

Consumer Activators

While others are busy blasting messages at consumers, we work to understand consumer behaviors and wants, and then craft messages relevant to them to create meaningful interactions.

Brand Positioners

It is difficult to understand a brand’s DNA. We specialize in crystalizing your core message and differentiating your brand in the marketplace.

Social Influencers

It is not enough to have a only social media department. It is about creating clout to be influential, both offline and online.

Millennials, Xers, and Boomers in Harmony

Three generations of professionals, each with their own experiences and unique perspectives, respecting each other’s point of view and making it all come together as one. (Most of the time).

iGen/Gen Z Specialists

We have a profound understanding of their needs and wants and therefore get how brands can effectively reach them. We wrote the book on it.

Team Leaders

Noemi Pollack
Founder and CEO
Noemi Pollack
Founder and CEO
back to the team

It was World War II that shaped Noemi’s life – not directly, but indirectly. Fleeing war-torn Europe, her family landed in Havana, Cuba not their intended destination. However, Cuba turned out to be a safe haven for a large swath of the European bourgeoisie, and Noemi grew up in a refugee world of arts and intelligentsia that flourished over the next few years, and certainly had a lasting influence on her. As an example, by the time she was five, she spoke four languages and by nine, she had added a fifth, Russian, her Mother’s native tongue.

Years later, in NYC, Noemi pursued a career in music, studied at The Juilliard School of Music in NYC, met her future concert pianist husband, Daniel Pollack there, graduated, started her career in the music world — and then decided to pursue other ventures.

Noemi often reflects upon a conversation that she had with an executive at Rand, the think tank lab, a while back, which impacted her many careers. He said, “How does anybody know what to major in at 21?” He was of the mind that it takes three careers in a lifetime to finally arrive at where you were meant to be in the first place.

Post-music, (following studies in Business and PR, at NYU in New York and later at UCLA’s Anderson Graduate School), Noemi’s second career was as PR Director of the well-known Steinway Piano Dealer, Sherman Clay, where she headed their institutional department across several states.

Her third career began with the founding of her agency three decades ago. Under her guidance, the agency has remained on the cutting edge of the communications industry and has garnered an enviable reputation for excellence.

Her strengths lie in developing innovative client strategies, counseling as to corporate positioning and corporate reputation management, clarifying and crystallizing messaging, and developing strong branding concepts — all geared to establishing desired perceptions among clients’ various publics, resulting in positive marketplace behavior changes.

Noemi serves on a number of organization’s Board of Directors, and is the past Global Marketing Chair of The Worldcom Public Relations Group. She has been featured in several industry articles, and has published numerous articles and book chapters for the trade. Her company blog is often published in trade journals and can be found on the agency’s site.

Noemi still speaks five languages, fluently. She works out of hotel rooms when accompanying her husband Daniel on his worldwide concert tours, as often as time permits.

Stefan Pollack
President and CFO
Stefan Pollack
President and CFO
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Stefan first discovered PR in large part due to the 1987 stock market crash. That crash triggered a miserable job market at a time when he was looking for a job, which led him to take just any entry-level job. Just two years later, his innate entrepreneurial spirit prompted him to convince his mother, the founder of this agency, why someone with a finance and entrepreneurship business degree would make a good PR person. But it wasn’t that simple. When Stefan proposed the idea, she countered with asking him to draft a business plan that would include a job description for him. The point was to convince her how he would bring enough ROI to pay for his entry-level salary. If not for that crash, the 11 pm call and the business plan, Stefan’s life would have taken a different turn, back in 1989.

In the ensuing decades, he has combined his business background with creativity, driving PR campaigns that are widely imaginative, yet built on sound business decisions for clients.

Stefan’s nature is to get involved: he is a past Chair of the Board of the Century City Chamber of Commerce; a Past President of the Public Relations Society of America, Los Angeles Chapter (PRSA-LA); and a Past Chair for the Board of the America’s Region Board of Directors for The Worldcom Public Relations Group. In recent years he has held several board positions and currently serves on the board of the Friends of Expo Center and The Groundwater Foundation.

Known for his 2 AM brainstorming emails, Stefan has a huge appetite for reading and watching all things related to his wide interests such as water issues, technology and social media. He is particularly interested in the next generation — after the millennials — which he coined “iGen,” discussed in his first book, “Disrupted, from GenY to iGen, Communicating with the next Generation,” a title exploring the challenges and opportunities of the new “disrupted” communications landscape.

Stefan believes that PR requires a certain level of personal intellectual curiosity, one that can’t really be taught which, in turn, forces people to ask the right questions and push the boundaries. He dwells on this with his PR students at USC’s Annenberg School for Communication and Journalism where, for the last 15 years, he has been an Adjunct Professor.

There was one moment in particular, when he realized that PR could be both, fun and surreal. His childhood idol, rocker Gene Simmons invited him to a “solo” dinner at his home office to discuss a client marketing partnership with Gene’s legendary band, KISS. Sharing a meal at Gene’s home, surrounded by 1000s of pieces of KISS memorabilia, was the surreal part.

Stefan holds a degree in Finance and Entrepreneurship from the University of Southern California Marshall School of Business. He resides in Los Angeles with his wife Karen and daughters Elyse and Sophie.

His next big adventure: another book profiling successful “iGeners.”

Will Ostedt
Senior Vice President
Will Ostedt
Senior Vice President
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A New York transplant and perpetually frustrated Jets football fan (this could be the year), Will never had any plans to work in PR, and admits that for the first half of his life, he thought PR was Caribbean island. But, after a 5-year stint in the broadcast sports industry, Will decided that there was no better time to find out what PR was all about.

Nearly two decades later, Will serves as Agency Senior Vice President, and oversees the strategic direction, branding and media relations efforts for a diverse group of clients.

Born and raised in metropolitan New York, Will ditched the big city life each summer to sow his rural roots while working on his family’s farm in western Iowa.  There he learned the finer points of hauling slop, shoveling sh stuff, weeding corn and beans, checking the crops,eating four course dinners at noon, and numerous other on-farm activities that would eventually allow him to combine his consumer expertise with a deep understanding of the agricultural and green industry.

Will now applies his “shovel expertise” to dig deeper into the psychological attributes of a client’s audience and develop strategic campaigns that influence or reinforce the perceptions, attitudes and actions of audiences across multiple industries.

In his down time, Will works the soil on his small farm large garden, tends to his livestock dog, spends time with his 2 farm hands kids, and enjoys having a cold beer in a can with a paper cocktail umbrella in it while sitting around his backyard pond pool. He also likes to send photos of 80 degree January days to friends in cold places, but please don’t judge him because he is warm.

Jeff Monford
Managing Director
Jeff Monford
Managing Director
back to the team

Jeff’s career in communications goes back to age 12, when he delivered nearly 100 copies of the San Antonio Express-News by bicycle to families around his neighborhood. His kinship with journalism grew when he edited his high-school newspaper, where he learned about the importance of “putting the people into the story”—and also developed a lifelong fear of passive voice. These early experiences—along with being taught sentence diagramming in school—set him up to succeed in communications, where he’s made persuasive presentations before audiences of skeptical scientists, created and implemented plans to boost client reputation, and engaged leading journalists in conversations about ideas and products. Jeff’s entrepreneurial spirit fuels his work on behalf of the large and small organizations he serves.

Before joining Pollack PR Marketing Group, Jeff worked in communications at the Milken Institute, an economics think tank, and had senior roles in top-tier agencies in product, corporate, and internal communications. He has deep experience in strategic planning, counseling clients, and overseeing media relations across a range of sectors, including consumer products, health care, retail, technology, financial services, and new energy and environmental solutions, among others.

Jeff loves living in New York, where you’ll find him in a theatre seat as often as possible, or jogging along the Hudson, or seeing how bendy he can become in yoga class.

Mark Havenner
Vice President
Mark Havenner
Vice President
back to the team

Had Mark known that public relations and marketing consisted of all the things he loved to do, he would have avoided years as a kitchen manager, customer service supervisor, customer escalation specialist (don’t ask) and magazine distributor. Now, nearly ten years later and serving as Vice President, he still can’t believe he gets paid to write, design, develop strategic communication plans, and manage digital and interactive marketing.

When Mark is not hashing new and creative ways to develop media and influencer relationships and ensuring clients are noticed within the endless noise of today’s overwhelming communications landscape, he publishes books through his small home-grown publishing house.

Mark is a novelist, avid reader, life-long gamer and movie addict. The biggest influence over his career is his love for storytelling, which applies to all projects, industries and clients on all levels, whether it be the overall narrative of a brand, a particular media pitch, or the look and feel of a website.

His early interest in computers and website development as well as his early adoption of social media during its rise to glory, have become assets for his role at the agency, where he manages client and agency interactive, social, search, PPC and online advertising programs.

Mark holds a degree in eBusiness and an MBA in Marketing.

On the weekends, Mark enjoys the myriad of cultural activities available in Los Angeles with his wife and son and pretends to cook like Bobby Flay in the back yard.

Jackie Liu
Account Supervisor
Jackie Liu
Account Supervisor
back to the team

Back during her high school years, Jackie was already enthralled with broadcast journalism and enjoyed a successful stint in broadcast on the local cable access channel. Best of all, she enjoyed being recognized at the grocery store by senior citizens who watched her broadcast show. So it was no surprise that, when the time came to apply to college, she checked the box declaring Public Relations as her major. There was only one small problem; she did this instinctively, without really knowing what PR was…

Over the course of more than 10 years, Jackie’s colorful work experience, has taken her all over the world. She counseled Fortune 50 companies and was a freelance writer for automotive publications. She has gone three days without sleep in the Baja desert, been pickpocketed in Paris en route to Le Mans and gained five pounds in one week eating her way across Tokyo on assignments. She has also worked on a daytime soap opera, where she was assigned to knock on the actors’ dressing room doors to collect autographs for signed memorabilia. Since then she has delved deeply into her major passion – managing the communications and marketing needs of clients.

Now, as a Senior Account Manager at the agency, she helps oversee strategic direction, media relations and marketing efforts for a diverse group of clients. Primarily, she focuses on helping to increase consumer awareness and engagement, which is a far cry from asking for an autograph.

Jackie is an avid Tweeter, a die-hard Lakers fan and a voracious reader. In her spare time, you’ll find her reading a novel, cooking and busy on Instagram. She holds three degrees, all from the University of Southern California, where she serves on the faculty of the Annenberg School for Communication and Journalism, teaching Effective Writing for Strategic Public Relations.

Julie Bagdikian
Account Supervisor
Julie Bagdikian
Account Supervisor
back to the team

Julie discovered her knack for public relations under the golden arches of the French Congress. Fresh out of Law School and with a Political Engineering Degree under her belt, she entered the political arena where she developed high-profile media strategies and worked on legislative campaigns, notably securing the reelection of a Congresswoman through a strong media and social media push. Julie then took on PR positions both in-house and in leading PR agencies. There,  she was responsible for strategy development, execution of communication campaigns and overall account management. In New York, she spearheaded major accounts across a variety of industries, including an Am Law 100 firm, a publicly-traded telecommunications company and an advocacy organization in the corporate governance space.

As an Account Supervisor at the agency, Julie focuses on the RKF account. In that capacity, she develops and manages strategic marketing and public relations programs. She also helps with business development in the New York area.

A contemporary art, fitness and food enthusiast, Julie’s plans for a perfect weekend include gallery-hopping, bow and arrow practice and running 5K to a restaurant that serves brunch. She lives in a Brooklyn brownstone with her husband Martial.

Stephanie Goldman
Senior Account Manager
Stephanie Goldman
Senior Account Manager
back to the team

Stephanie was drawn to public relations during a freshman seminar at Boston University’s College of Communications when a professor stated, “Perception is reality. You control someone’s perception; you control their reality.” The statement resonated with Stephanie, who found herself drawn to the idea of a career acting as a liaison between a company and their audiences: both internally between the c-suite and employees, and externally between the company and its consumers and stakeholders through the media.

Since joining the agency Fall 2014, Stephanie has managed the day-to-day on such major accounts as Carrington Holding Company, ESI and The Center for Client Retention. In that capacity she has strategically laid out a plan for each and has managed all the core elements of the accounta, including media relations and marketing programs.

Prior to joining the agency, one of Stephanie’s most memorable campaigns included traveling together with a journalist to Israel’s Dead Sea to join up with a tour group from Birthright-Israel, her client. Although the journalist was apprehensive to be away from her office, Stephanie knew that the vivid details of the Birthright Israel experience and effect on participants would come to life on the page – if the journalist could experience them first hand. Her instincts were correct: the Los Angeles Times highlighted Birthright Israel in a June 2, 2014 article. As a result of Stephanie’s work, Birthright Israel saw a surge in registration for the next round of trip cohorts.

An avid and health-conscious amateur chef, Stephanie is working to launch a personal food blog: Officially Forked.

Stephanie is a graduate of Boston University’s College of Communication in 2012, with a Bachelor’s of Science Degree in Public Relations.

Some Fun Stuff to Know

1

Pianist Spouse

14

Pets

6

Stranger Things Fans

23

Big Red Gum Packs

150

Red Carpet Tiles

2

US Coasts

143

Global Partners

32

Years in Business

4854

Gigabytes Used on Dropbox

6.2

Sports Discussions Per Week

2

Believe Brie is Pedestrian

14

Coffee Shops within a 5 Block Radius

82

Subway Commutes Per Week

15

Exercise Routines Per Week

3

Buzz Feed Quizzes Per Week

18

Juices Consumed Per Week

4.8

References to The Bachelor Per Week

63

Power Berries Per Week

2

Believe a Hot Dog is Not a Sandwich

136

Times Chicken with Pants Video Watched

Videos